Key Account Management Workshop – London

Wednesday, 29th November 2017

This one-day interactive workshop was designed to provide delegates with a comprehensive introduction to the vast landscape of effective Key Account Management.

The step from pure sales to competent account management can be a little daunting for some and rarely fully understood by most.

Therefore, empowering individuals to change their mind-set from sales account managers to free thinking commercial entrepreneurs, requires an even greater leap out of their comfort zone.

To help delegates to become more effective across their entire account portfolio, we go even deeper into the four steps of the Selling with EASE cycle – while introducing the four major areas of REAL Account Management;

Recognise
The needs of the business and the real role of the account manager
Evaluate
Our current customer base, prospect list, category and planning process
Act
On our plans, the sales process and required resources
Learn
From what we’ve done, sharpen the axe and move forward

 At this end of this workshop delegates will be able to:

  • Understand the different mind-set required to move from a pure sales role into a senior account management position
  • Demonstrate a deep understanding of their entire portfolio & where opportunities lie
  • Recognise how to make the best use of their valuable time
  • Discuss methods customers might use to rate suppliers
  • Produce Business Plans for chosen accounts that identify why they are worth developing, how to develop them and with what resources
  • Develop creative but practical solutions
  • Create impact and embed themselves as a trusted, primary supplier in a long-term, profitable relationship

Before

After

Start the process and make progress
Start with the end in mind
All opportunities are equal
 My time is spent where it has the greatest impact 
It’s just the next step
I recognise what’s required 
Independent
 Interdependent 
I manage it how I’m measured
 I constantly deliver more than was expected 

 

Workshop Details

chris_murray_01 50This workshop will be delivered by Chris Murray,  author of Selling with EASE and The Extremely Successful Salesman’s Club .
Chris is also founder and Managing Director of the Varda Kreuz Training Group and has written articles for a number of institutions, magazines and websites including; the Institute of Sales and Marketing Management, Training Magazine Europe, The Sales Pro, CNBC.com, Entrepreneur, The Huffington Post and USA Today.

 

Duration: 1 Day

Workshop Delegate Rate: £375 + VAT

Included Within the Delegate Rate:

  • Course Manual
  • Course Materials
  • Course Certificate
  • Buffet Lunch
  • Servings of Tea and Coffee throughout the Day
  • Unlimited email and telephone support from your trainer after the course

 

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Reserving Your Place:

Please email workshop@vardakreuztraining.com to check availability or fill out the contact form here

If you wish to discuss this workshop in more detail, please call us on 0844 293 9777

(Looking to organise sales training for more than four people – or would like to explore the options available for a bespoke sales training workshop? Please click here)

 

“For me Chris is motivational, inspirational and effective. Through thought provoking tasks and dialogues he leads you to transformational actions. I would always recommend him.”

Hannah Gordon – UK/Europe Business Manager at Craggy Range Vineyards Ltd

“Really interesting and learnt lots – not death by power point but range of role plays, theory, listening, watching – very effective. Will take lots away.”  Tori Reynolds – Bibendum

“An excellent course delivered in an extremely enthusiastic and engaging manner. Biggest plus point was its relevance to my role and industry! Thanks Chris”
Paul Williams – National Account Executive Thatchers

“This is the second time I have had training with Chris, thoroughly enjoyed it, engages well and delivers new, up to date ideas to apply to your job. Learnt a lot!” Bhavna Parmar – Lloyds Britis

“Really enjoyable with a brilliant ‘lack of cheese’ – the most interesting training course I’ve had”
Matthew Travis – Egencia Corporate Travel

“A very worthwhile day with some useful nuggets of information that can be taken away and implemented immediately” Rob Piazza Regional Sales Manager Sunlight Textile Services

“I thought I knew what I wanted to learn but I took away so much more. Training as it should be.” Andrew Whitty

“Chris was very knowledgeable and had great advice to offer us, course was very well structured”
Peter Mitchell Architectural Specification Executive Protan UK Ltd

“Chris has been an absolute pleasure to work with through my initial sales training. I feel my confidence and motivation has grown 100% and sales success has also grown. I would highly recommend Chris to anyone who is in need any type of sales training, I really hope I get to work with Chris further!” Katy Allen Jigsaw@Work

“A truly insightful experience and course, I couldn’t recommend it enough.” Victoria Fellows – Herman Miller

“Just brilliant! It’s changed my whole approach to sales.” Bertie Van Wyk

“The course has opened my eyes and improved my awareness to customer requirements, extremely engaging.” Frazer Butcher

“Chris was a very knowledgeable and entertaining trainer. He knows his stuff and how best to put it across. I would recommend Chris for all your staff sales training.”
Ann-Marie Jeffrey, Regional Property Manager – Biz Space

Reserving Your Place:

Please email workshop@vardakreuztraining.com to check availability or fill out the contact form here

If you wish to discuss this workshop in more detail, please call us on 0844 293 9777

(Looking to organise sales training for more than four people – or would like to explore the options available for a bespoke sales training workshop? Please click here)

There are a maximum of 10 delegate places at each workshop.

(If you’re looking to organise sales training for more than four people – or would like to explore the options available for a bespoke sales training workshop – please click here)

 

 

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