All Sales Objections fall into one of four camps.
And because they stopped the flow of a wonderful running sales conversation – I’ve named those four problems DAMS.
The third one – the M in DAMS – stands for MISUNDERSTANDINGS.
A Misunderstanding is when your prospect gets the wrong end of the stick somehow regarding your product or service – and then uses that reason for not moving forward with the sale.
But actually what’s happened is, that they’ve misheard you or maybe reacted to a bit of “fake news” from your competitor – and so the objection is actually unfair or just plain wrong.
But Misunderstandings can never be the customers fault.
As an example, if your delivery time takes less than a week – but your customer says the reason she can’t buy off you is because;
“Your lead time’s too long. I need it in a week.”
You probably won’t win the day if you get all indignant and say something like;
“No – I’ve told you already – you can’t have heard me properly – we always deliver in less than a week.”
Because here’s the thing about misunderstandings….
Nobody likes to be told they’ve got an ugly baby.
Even people with ugly babies, don’t like to be told they’ve got an ugly baby.
Same thing in a sales training environment – If I am trying to get my point across to you and the message didn’t get through – it can’t be your fault – your job was to receive the message given, not do my job for me.
I’m the communicator trying to deliver the message.
It is my professional duty to deliver that message so that you hear it and understand it.
You can’t be at fault if I haven’t done my job properly
And so to overcome Misunderstandings…
You Have to Take the Blame and You Re-explain
You say something like;
“I’m terribly sorry. I should have told you that. My fault!
We pride ourselves on getting deliveries out in under a week.”
Next UK Sales Training Workshops
(click on preferred city for full details)
This one-day workshop was designed to provide delegates with a comprehensive introduction to the Selling with EASE process and to show how a thorough understanding of the four major steps – Earn the Right, Ask the Appropriate Questions, Solve the Problem and Execute the Solution – can help them to succeed in all genuine sales situations.
This interactive workshop is perfect for any salespeople who need to hit the ground running or anyone requiring a comprehensive sales “refresher”
In short – If your job remit requires you to convert sales meetings into profitable business relationships – then this workshop is the one for you.
At the end of this workshop delegates will be able to:
- Explain why customers make the buying decisions and how they choose suppliers
- Understand why your current pitch isn’t the solution to your prospects problem
- Explain why setting yourself two different outcome targets to each call can lead to success every time
- Demonstrate a high level of consultative questioning techniques
- Use real life examples and case studies to sell concepts and solutions
- Effectively overcome all genuine objections
- Understand – and execute – the process of closing every sale opportunity
Interested in finding out more?
(click on preferred city name for full details)