Blog Archives

The Tough Market Sales Strategy

Have you noticed how financial recessions have a strange regularity – a bit like waves hitting a beach? If you’ve ever spent an hour or two during a summer holiday, standing waist-high in the sea, on a day when the

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Why Being “Sold To” is Like ….. Waiting for an Operation

So there I was, sitting nervously with a small overnight bag, lovingly packed by my kids, as they waved me off, staring out of the window from the passenger seat, hoping that children couldn’t smell the fear of a grown

Posted in Customer Service, Sales Skills, Sales Success Tagged with: , , , , ,

How to Personalise Your Email Campaigns

If you are anonymously trying to reach your customers on mass with the wonders of e-mail and mailing lists, do me a favour and leave me out. I know you’re only doing your best; you’ve just been thrown into an

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Sales Prospecting: Do or Do Not – There is No Try

When it comes to sales prospecting, I’m regularly asked to coach teams who have fallen into the lazy habit of rattling off a few of the lines below; so this week I’m going to share with you the download I’d

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The Real Secret to Sales Success

There’s a secret to sales success – which, if you’re already doing it on a regular basis, won’t be that much of a big surprise – but that’s probably only around 5% of all the salespeople out there – so

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How to Bridge the Commitment Gap and Close More Deals

During the first morning of our training workshops a large percentage of delegates regularly remark; “I just want to get better at closing – that’s all I really need. If I could close more sales, everything else would fall into

Posted in Closing Techniques, Sales Prospecting, Sales Skills, Sales Success, Sales Training Tagged with: , , , , , ,

How to Get a Bit “Blue Whale” About Business Development

Did you know that a blue whale needs to eat millions of  krill a day just to survive – millions of them, more than 3,000kg in weight – just to survive. On top of that, the amount of energy required for that 98

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Trade Fair Nightmares? How to Become Best in Show

Hurray – it’s that time of year again when the sales team all hide behind unnaturally tall tables, while desperately trying to appear professional in their (ill-fitting) branded polo shirts, stylishly matched with their business suit trousers. Yes – it’s trade shows

Posted in Questioning Skills, Sales Skills, Sales Training Tagged with: , , , , , , , , ,

How to Make Every Customer Call Effective & Meaningful

There can often be some confusion with regards to what qualifies as an effective sales call. They can be mistaken for promotional, marketing or service calls – which, when required, can be incredibly useful – but tend to have completely

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Ice Breakers to Improve Cold Calling Success

If you REALLY enjoy cold calling and never have any problems picking up the phone or getting through to the right person every time, then this one isn’t for you. However, if you want a couple of pointers to improve

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