The 2 Day Business Development Masterclass: NW
Manchester Business Development Masterclass
Wednesday 3rd & Thursday 4th June 2026
In-person | Small group workshop
£640 + VAT per delegate
Business Development Training for Specialists Who Care About Their Reputation
A practical 2-day masterclass helping specialist sales teams uncover more opportunity, grow stronger accounts and win new business – without scripts, pressure or the need to manipulate anyone.
Built for specialist B2B environments where relationships matter just as much as commercial progress.
Your place includes:
✔ Two full days of practical, in-person training
✔ A full masterclass workbook (50+ pages) to use in the field
✔ Generous access to Chris after the workshop for support and follow-up questions
✔ Practical tools and frameworks you can apply immediately
✔ Lunch and refreshments on both days
Designed for smaller groups, with plenty of room for practical discussion, real-world examples and proper time to think.
Book your place now
Reserve your place and start building a stronger, more structured approach to business development.
Immediate confirmation. Full joining details sent before the event.
Need an invoice for your finance team?
Request one here → Email: info@lucrumhouse.com
What you’ll leave with
Built around Chris Murray’s Selling with E.A.S.E. framework, this masterclass gives you a clearer structure for creating opportunities, handling commercial conversations and moving business forward.
You’ll leave with:
✔ A structured approach to creating new opportunities
✔ More confidence starting and progressing sales conversations
✔ A stronger way to handle objections by understanding what’s really behind them
✔ Clearer next steps and stronger customer commitment
✔ A more commercial approach to growing accounts and winning new business
How the masterclass is structured
This workshop is built around Chris Murray’s Selling with E.A.S.E. framework – a practical approach to business development designed for specialist B2B sales.
Earn the Right
Create opportunities through relevance, trust and timing.
Ask the Appropriate Questions
Diagnose properly before recommending solutions.
Solve the Problem
Move from information to insight – and position value around what matters most.
Execute the Solution
Gain commitment and create clear, structured next steps.
What previous delegates say
“I would recommend Chris Murray to anyone but our competitors.
The most immediate effect of the training was a renewed energy in the team which translated to:
• More appointments – up 5% year-on-year
• Better conversion rates – a 15% improvement
• More profitOur business is now reaching the end of its financial year with turnover tracking up 25% year-on-year.”
Miles MacInnes
Former Masterclass Delegate
“If anyone thinks that sales training is all the same, think again. Chris really makes you think about what you’re doing from your customer’s perspective. Quite simply the best business development class I’ve ever attended.”
Stuart Netting
Business Development Manager, Octane Finance
“I was a bit suspect beforehand having been on other courses over the years. To my immediate surprise I found the course really enjoyable and beneficial, conveyed in a manner that was believable and easy to relate to.”
Sandy Rankin
National Account Manager, Refreshment Systems
Trusted by specialist sales teams for over 15 years
Thousands of sales professionals trained, with businesses including NHS, Carlsberg, Pearson, PHS Group, Poggenpohl and Aggreko.
Frequently Asked Questions
Will there be role play?
No. And that’s deliberate.
This masterclass is built around practical learning, discussion and real-world application – not putting people on the spot or asking them to perform something they’ve only just been shown.
My team don’t see themselves as salespeople. Is this still relevant?
Yes. In fact, that’s exactly who this masterclass was built for.
Most delegates are specialists first and salespeople second – experts in what they do, who need a more practical and commercially mature way to create opportunities, handle conversations and move business forward.
Why is the workshop two days?
Because business development is bigger than one skill.
This gives delegates time to think properly, challenge habits and build something practical they can use immediately. Creating opportunities, asking better questions, handling objections and gaining commitment all feed into each other.
Two days gives you the time to work on the whole process properly – not just isolated parts of it.
Can we pay by invoice?
Yes. Many businesses prefer to pay by invoice for finance or purchasing reasons. Just email info@lucrumhouse.com and an invoice can be arranged.
Can this be delivered in-house for my team?
Yes. The same masterclass can be delivered in-house and adapted to your team, your customers and the commercial challenges specific to your business.
That gives us the flexibility to make the training far more specific to your world than we can in an open workshop.
Book your place in Manchester
If you’re ready to create more opportunities, handle commercial conversations more confidently and move business forward with greater structure, this masterclass will give you a practical framework you can use immediately.
3rd & 4th June 2026
In-person
£640 + VAT per delegate
Ready when you are.
Immediate confirmation on booking.