Drinks Industry Sales Training

We created the On Trade Academy simply because the drinks Industry shouldn’t have to settle for generic sales training companies who lack market knowledge or any actual trade experience.

If you’re thinking of working with an external sales training partner, you’ll want to be confident that you’re in safe hands.

And we know how difficult it is to find anyone who understands your industry and customers as well as you do – for that reason, we are pleased to announce the launch of a set of training programmes that deliver the results you want your team to achieve.

Our ethos has always been based on delivering training that really works. Not in theory and not just sometimes, training that really works.

Every business has its own unique challenges, and although your everyday issues might not necessarily be original, they will certainly be bespoke – so we believe that your training and professional development should be too.

Our Sales Training will Enable Your Team to:

  • Guide prospective clients to the right decision every time by understanding their buying motives
  • Define their customer’s level of interest and gain commitment throughout the sales process
  • Uncover real wants and needs by demonstrating exceptional questioning and listening skills
  • Effectively sell concepts and solutions by including real life examples and case studies
  • Understand the process and importance of closing a sale

Here’s a selection of comments from people who have recently attended a training day and also from the managers who asked us to put the training together.

“Thoroughly enjoyable and very applicable, exceeded expectations, perfect for sales people. Very well pitched – lots of simple tips about changing mindset to meet customer needs. Engaging and well planned, plenty of participation.”
Chris Harag – Bibendum

“Varda Kreuz set out a well structured and comprehensive training plan backed up with a commendable level of personal support. I always knew if there was anything I needed or something I wasn’t sure about that there was always someone available to guide me through it. Chris Murray is a very approachable people person with a remarkable ability to motivate.”
Dan Hetherington, Sales Representative – Coca Cola Enterprises

“I would wholeheartedly recommend Chris to facilitate additional success in other sales-led businesses – it’s always a pleasure to work with the pragmatic, charming, unwaveringly honest, considerate and commercially-minded Chris Murray. There’s always another way of approaching a problem, doing business and being part of an effective team that he can facilitate with his teaching methods.” James MacLellan – Account Manager Jascots

“Really interesting and learnt lots – like the fact that the 2 days were very varied – not death by power point but range of role plays, theory, listening, watching – very effective. Will take lots away.” Tori Reynolds – Bibendum

“An excellent course delivered in an extremely enthusiastic and engaging manner. Biggest plus point was its relevance to my role and industry! Thanks Chris”
Paul Williams – National Account Executive Thatchers

“Excellent! Chris exceeded all expectations – which were high to begin with and served not only to imbue the team with great knowledge and confidence but also to draw a great deal of creativity and passion from us all in the process. Engaging, supportive, fun and not a little inspiring. I have no hesitation in recommending Chris to any company looking to maximise the effectiveness of its people, he has made a remarkable impact to the Jascots team in a very short period of time and will, I very much hope, remain a great ally and resource long into the future”
Miles MacInnes Sales Director Jascots

“After completing a 4 day sales foundation course with Chris I can honestly say I feel more confident, organised and positive about sales and general interaction with customers. I would highly recommend this course to anyone looking to start a sucessful career in sales and account management.” Katie Alexander – Account Manager N&W Global Vending

“Far better than my previous experience of sales courses. Much more relevant to my job role – even after the first day I put a lot into practice of the course content”
Jo Draper – Bibendum

“I recently attended a 2 day, level 2, training course hosted by Chris. I can’t stress how helpful and informative it was. Chris was excellent in delivering fantastic selling tips and training whilst keeping it fun and interesting throughout. The knowledge Chris shared with us is priceless. Highly recommended for ALL salespeople!” Robert Britten – Jascots

“For me Chris is motivational, inspirational and effective. Through thought provoking tasks and dialogues he leads you to transformational actions. I would always recommend him.”
Hannah Gordon – UK/Europe Business Manager at Craggy Range Vineyards Ltd

“Chris was great. Course was interesting and very well delivered, would highly recommend. Great Stuff!!” Tom Gilbert – Sales Executive Jascots

“Really great course – informative, concise, personable and interactive. Really enjoyed it.”
Alun Hughes – Sales Support Manager Jascots

“Thank you for giving me the knowledge to be confident.” Tileri Charles-Jones – Sales Executive Jascots

“Exceeded expectations. Thoroughly enjoyed the two days and found lots of invaluable approaches and ways of thinking about selling. Looking forward to the refresher course.”
Alastair Pyatt – Customer Services & Sales Support Executive Jascots

“I have attended two of Chris’s fabulous Sales Courses and have walked away both times feeling far more confident. His manner of teaching is spot on with expert advice. I would recommend him and his team to anyone in sales who has a desire to succeed!!! Bring on the next course…..” Will Nall – Sales Executive Jascots

“A very worthwhile day with some useful nuggets of information that can be taken away and implemented immediately” Rob Piazza Regional Sales Manager Sunlight Textile Services

“I thought I knew what I wanted to learn but I took away so much more. Training as it should be.” Andrew Whitty

“Great course I have learnt a lot of useful simple techniques to use with the team”
Clare Fletcher Regional Team Manager Treasury Wine Estates

“We found Chris through an introduction and signed him up to train our sales force. His training is tailored, relevant and engaging – just what you would expect. What I didn’t expect is that we all found him inspirational and empowering. I offer my fullest and unqualified endorsement of his knowledge, methods, execution and follow-up.” John Charnock Managing Director Jascots

“Varda Kreuz gave me the most inspiring and life changing sales training I have ever had, not only did my sales skills improve massively and my career benefit, but it also taught me that their guidance could not only be used in my professional life, but in every aspect. It changed my attitude and my direction in life, I now set, plan and achieve goals in everything I do.”
Lynne Burrell, Key Accounts Manager – African & Eastern Ltd, Dubai.

“Chris’ sales course was inspiring, fun and totally relevant. I gained masses from the material, Chris’ teaching, and the team work challenges – and left the course feeling empowered and confident.” Marc Gundlach

“Outstanding!” Ben Scott Director Jascots

“Just brilliant! It’s changed my whole approach to sales.” Bertie Van Wyk

“Chris’s wealth of experience, his attention to detail and his personable style make it a pleasure doing business with him. I would highly recommend Chris and the services he offers through Varda Kreuz” Dave Witts, Sales Manager – Prime Cellar

Other pages you may find useful:

   Sales Management Training             Customer Service Training


On Trade Acadey Academy