Sales Training

Welcome to Lucrum House, your gateway to unparalleled sales training and professional development. Founded by Chris Murray, a globally recognised inspirational speaker, author, and business coach, Lucrum House stands as a beacon of excellence in the realm of sales training.

With a wealth of experience, a diverse international client list, and a commitment to delivering exceptional results, we are your trusted partner in enhancing your team’s sales capabilities.

Why Choose Lucrum House?

In the dynamic world of sales, having a team that is not just competent but exceptional is crucial. At Lucrum House, we understand the intricacies of sales challenges faced by businesses today. Our approach is not one-size-fits-all; instead, we believe in tailoring our training to your unique needs. We take pride in our ability to recognise the view from both sides of the table, enabling your sales team to become more effective, productive, and ultimately, happier in their roles.

Our Commitment to Excellence

What sets Lucrum House apart is our unwavering commitment to delivering sales, management, and customer service training that truly works. We don’t believe in theoretical concepts or generic solutions; we deliver practical, hands-on training that yields tangible results. When you choose Lucrum House, you are choosing a partner dedicated to your success.

The Expert Behind the Excellence: Chris Murray

At the helm of Lucrum House is Chris Murray, renowned as ‘The World’s Number One Sales Coach’ by the Sales Innovation Expo. With a remarkable track record, Chris has become synonymous with transformative sales training. His books, including international best-sellers such as Selling with EASE and The Extremely Successful Salesman’s Club, have inspired countless professionals worldwide.

Real Results, Real Testimonials

Don’t just take our word for it; hear what our clients have to say:

  • Alex Timney – Head of Business Development, PI-KEM Ltd:
    “A very thought provoking couple of days spent with Chris with some practical, real world ‘take-aways’ I am not sure would have come across so profoundly in another learning environment.”
  • Gray Adams – Sales Manager North, NCCO Ltd:
    “I had the pleasure of attending Chris’s 2 day sales training masterclass, which was incredibly inspiring and informative, but at the same time fun and engaging.
    The knowledge that Chris has regarding sales techniques and understanding customers is brilliant, from day one after the training I felt that I have begun putting into practice the knowledge I have gained.
    I would not hesitate to recommend Chris, and would gladly attend a course of his again.”

  • David Gray – National Business Development Manager, Marsh Finance:
    “Having taken part in Chris’s 2 day Business Development Master Class training, I must say it is worth taking 2 days out of the business to recap, be reminded and to learn new aspects of Business Development and Consulting. I recommend this course to all in Sales and BDM.”

pages you may find useful:

Your Path to Success

Are you considering individual sales training? Look no further! If you were looking to book a Sales Training Workshop for an individual rather than an in-house training course for an entire team, you’ll find everything you need over at our Open Sales Training Workshop Page. Click here to explore.

Why Lucrum House?

  1. Tailored Training: Your business is unique, and so are your challenges. Our training programs are customised to address your specific needs, ensuring targeted learning experiences for your team.
  2. Global Expertise: With a client list boasting names like Aggreko, SKY, and the NHS, we bring a wealth of international experience to the table.
  3. Proven Track Record: Our success stories and testimonials speak volumes about the impact we make. From boosting confidence to driving sales, we have a proven track record of delivering results.

Embark on Your Journey to Sales Excellence

Your journey to sales excellence begins with Lucrum House. If you’re thinking of working with an external sales training partner, rest assured that your team is in safe hands with us. Our ethos is rooted in delivering training that goes beyond theory, ensuring your team is equipped with practical skills and a winning mindset.

When you’re ready to transform your sales team and elevate your business to new heights, choose Lucrum House. Contact us today and let’s get cracking on transforming your sales results together.

Follow us on LinkedIn | Subscribe to our Newsletter

Lucrum House – Where Expertise Meets Innovation in Sales Training.



FAQ’s About Sales Training

What Kind of Sales Training are Available?
Our face-to-face training, is built to deliver more business, more opportunities increased productivity, and an exceptional ROI. Our courses can be delivered in our chosen city centre locations, off-site at your business or for individuals and small groups there is our open workshops which take place around the UK.

How can I find out more about each course?
To find out more about the details of each course, simply visit the sales training courses page, where you will find the relevant information of each Lucrum House Group sales training course.

How long does each sales training course last?
Our face-to-face sales training courses range from 1 to 3 days depending on the type of course.

How much does it cost for a sales training course?
Sales training courses can vary depending on the type and the duration of the course – but all pricing for open workshops can be found clearly advertised on the corresponding page of each course and our published rates for bespoke workshops and academies can be found at this link here.

What are the types of sales training courses that are available?
The Lucrum House Group offers a number of industry-leading sales training courses including ‘Selling with EASE‘, ‘Five Point Prospecting’, ‘Strategic Key Account Management’ and ‘Sales Management‘.

What locations can you cover for sales training?
We provide an international sales and sales leadership training service for all industries and sectors.

What sales training methodologies do you use?
Our sales training courses are blended with industry-leading strategies alongside the books and content, written and created by our founder – Chris Murray – which include; Selling with EASE, 5 Point Prospects and FAME for Sales Managers.

How can I boost my sales teams’ performance?
Boosting your sales performance first starts with identifying where there are potential areas for improvement within the business. Once this has been established, you can upskill your team through a sales training program that is specific to the need or design a bespoke training package to cater for a wider sales team.