The 2 Day Business Development Masterclass: Cardiff



2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Welcome to a transformative two day training event designed exclusively for individuals driven to excel in the world of sales and business development.

Our intensive 2-day Business Development Masterclass is meticulously crafted to empower you with the skills, strategies, and tools essential to create a thriving sales pipeline. Whether you are a sales novice seeking a comprehensive foundation or an experienced professional yearning for a refresh, this masterclass is tailored to elevate your expertise.

Why Attend Our Masterclass?

Do you work in a business to business sales position? Are you on the quest for genuine business opportunities? Do you want to master the art of converting prospects into paying customers? If your role involves identifying, filtering, and converting sales opportunities, then this masterclass is your compass to success.

Who Should Attend?

  • Sales Professionals: From newcomers eager to learn to seasoned experts in need of a refresher, this masterclass caters to all working in a business to business environment.
  • Small Business Owners: For any entrepreneurs steering their own ships in a business to business arena, seeking the knowledge to grow their ventures.
  • Corporate Sales Teams: Ideal for both individual contributors and teams within multinational corporations.

What You’ll Gain:

By the end of this 2 day masterclass, you will be able to:

  1. Craft Your Ideal Sales Pipeline: Develop a prospecting and business development plan tailored to your unique needs, ensuring a steady influx of opportunities.
  2. Identify Key Players: Learn how to prioritise and contact potential clients, maximising your chances of success.
  3. Targeted Prospecting: Build prospect lists comprising individuals genuinely interested in your offerings.
  4. Lead Quantity vs. Quality: Understand the number of leads required to meet your targets and focus on quality over quantity.
  5. Your 5-Step Plan: Develop your personalised roadmap for prospecting success.
  6. Comprehend Customer Motivations: Dive deep into understanding why customers buy, enabling you to tailor your sales approach effectively.
  7. Master Questioning and Listening Skills: Develop impeccable proposal creation skills by honing your ability to ask the right questions and truly listen.
  8. Real-Life Application: Utilise real-life examples and case studies to convey your concepts and solutions convincingly.
  9. Overcome Objections: Effectively handle genuine sales objections with confidence and finesse.
  10. Closing Strategies: Follow a clear and proven path to close deals effectively, ensuring your efforts translate into results.

Real Results, Real Testimonials

Don’t just take our word for it; hear what our clients have to say:

  • Alex Timney – Head of Business Development, PI-KEM Ltd:
    “A very thought provoking couple of days spent with Chris with some practical, real world ‘take-aways’ I am not sure would have come across so profoundly in another learning environment.”
  • Gray Adams – Sales Manager North, NCCO Ltd:
    “I had the pleasure of attending Chris’s 2 day sales training masterclass, which was incredibly inspiring and informative, but at the same time fun and engaging.
    The knowledge that Chris has regarding sales techniques and understanding customers is brilliant, from day one after the training I felt that I have begun putting into practice the knowledge I have gained.
    I would not hesitate to recommend Chris, and would gladly attend a course of his again.”

  • David Gray – National Business Development Manager, Marsh Finance:
    “Having taken part in Chris’s 2 day Business Development Master Class training, I must say it is worth taking 2 days out of the business to recap, be reminded and to learn new aspects of Business Development and Consulting. I recommend this course to all in Sales and BDM.”

Workshop Details:

Duration: 2 Days (9:30 AM – 4:45 PM)

Included Within the Delegate Rate:

  • Comprehensive Course Materials: Access all essential resources designed to facilitate your learning.
  • Best-Selling Book: Receive a copy of the best-selling book “Selling with EASE” to enhance your understanding of sales strategies.
  • Lunch and Refreshments: Ensuring you stay enersized throughout the sessions.
  • Post-Workshop Support: Benefit from unlimited email and telephone support from Chris Murray, the mastermind behind this course. His expertise is just a call or email away, ready to assist you on your sales journey.

Meet Chris Murray: Your Expert Guide

Meet the visionary behind this masterclass, Chris Murray. Renowned as an inspirational speaker, author, and business coach, Chris has transformed the sales landscape for businesses worldwide. With a repertoire of best-selling books including “Selling with EASE” and “The Extremely Successful Salesman’s Club,” Chris brings a wealth of experience to the table.

Recognised as ‘The World’s Number One Sales Coach’ by the Sales Innovation Expo and featured in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ list, Chris’s insights are sought after by businesses ranging from Aggreko and SKY to the NHS and Carlsberg. His passion lies in helping businesses grow their sales and fostering continuous improvement within sales teams.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Why Choose Us?

At Lucrum House Group, we pride ourselves on being one of the UK’s most innovative training and development organizations. Our approach isn’t just theoretical; it’s practical, proven, and personalized. We provide sales, management, and customer service training that truly works, empowering individuals and organizations to achieve remarkable results.

Join us for this 2-day Business Development Masterclass and unlock the doors to unparalleled sales success. Discover the strategies that will transform your approach, revolutionize your sales pipeline, and drive genuine business growth.

Secure Your Spot Today!

Don’t miss this opportunity to elevate your sales game to unprecedented heights. Spaces are limited, so secure your spot today by registering online or contacting us directly. Invest in your future success and embark on a transformative journey that will reshape your sales career. Lucrum House – where expertise meets excellence and sales mastery begins.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)


2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)