The 2 Day Business Development Masterclass: London – Lucrum House

Wednesday, 23rd April 2024

Thursday, 24th April 2024

Central London

Dear Drinks Industry Sales Professional,

Let me ask you a question…

Why is it that we either have to settle for…

a bit of generic sales training, delivered by someone who lacks drinks market knowledge or any actual trade experience – or –
an outdated lecture, given by someone who might understand the sector but has never studied the art and science of effective business development – and is probably still delivering the same training modules that they were made to sit through in 1995?

Here at Lucrum House we know how difficult it is to find ANYONE who understands your industry and customers as well as you do – and for that reason, we are pleased to announce the launch of a set of business development masterclasses that have been designed to deliver the kind of results that drinks industry sales professionals need to achieve, incorporating 21st Century sales skills – and delivered by people who speak YOUR language.

Our ethos has always been based on delivering training that really works. Not in theory and not just sometimes, training that really works.

And this two-day masterclass has been carefully pieced together to help you create an effective sales pipeline that delivers a regular, steady flow of genuine business opportunities, while giving you all the tools, strategies, tip and techniques to do all the above.

This workshop concentrates on the REAL way that a successful sales process is executed – delivering the skills and templates to help you succeed – while also explaining the level of commitment and activity required to make a difference.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Not sure if this masterclass is right for you?

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

At the end of this masterclass you will be able to:

Walk out with a prospecting and business development plan that will help you build your ideal sales pipeline
Identify the Key Players in your target accounts – and learn how to contact them in the right order to maximise your chances of success
Recognise the “trigger events” within your specific industry and engage with prospects at just the right time
Build targeted prospect lists – so you’re reaching out to people who actually want to speak with you
Understand how to calculate the number of leads you need to achieve your targets – and then focus on doing that number properly, rather than working yourself into the ground
Walk away with your own 5 step plan for prospecting success
Define customer buying motives – when you know WHY they want to buy, you’ll know exactly HOW to sell it to them
Demonstrate a high level of questioning and listening skills so that you create proposals that people are delighted to receive
Use real life examples and case studies to sell your concepts and solutions
Effectively overcome all genuine sales objections
Follow a clear and obvious path for closing a sale effectively

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Who’s it for?

It’s for anyone who needs to find new business for their company – and then convert those opportunities into actual paying customers .

So, whether you’re new to sales or an old-hand looking for a refresher; or if you have your own small business or part of a multi-national sales team – if your role in any way involves hunting for new opportunities and then handling the sales process from introduction to contract – then this the masterclass you need to attend.

In short – If your job remit requires you to find, filter and convert sales opportunities into profitable business relationships – then this masterclass is the one for you.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Workshop Details

Duration: 2 Days (9.30 – 16.45)

Included Within the Delegate Rate:

All course materials and a copy of the best-selling book “Selling with EASE”
Lunch and refreshments
Unlimited email and telephone support from Chris Murray after the course