What People Say

Trusted by specialist sales teams for more than 15 years

From ambitious SMEs to recognised national and international brands, Chris Murray has helped salespeople, account managers and sales leaders improve performance without relying on scripts, pressure or outdated sales tactics.

Clients have included the NHS, Expedia, Poggenpohl, PHS Group, Liberty Wines, Berkmann Wine Cellars, Aggreko, Herman Miller, Ideal Heating and many others.

Here’s what some of them had to say…

What Delegates Say

“I have been in sales for the better part of the last decade and, like most suffering from the same affliction, I have sat through some real stinkers of sales training sessions. So often had this been my experience, in fact, that when I found out I was being sent on Chris’ Business Development Masterclass, I fully expected more of the same.

I am happy to say I was completely wrong.

There’s no fluff, no exhausted clichés – just real, actionable insight delivered by someone who’s clearly walked the walk. This was hands-down the most valuable and enjoyable sales training I have ever attended.”

Liam Fulford: Business Development Specialist – Acronyms

“I left feeling more confident and with an understanding of sales from the customers perspective. Would highly recommend!”

Julia Nicholson: Sales Manager – Bauer

“With little and no prior knowledge of sales as I worked in operations and warehousing most of my career. This was by far the best decision I made when signing up to the two day course, it was aimed at my level and was constructed in a way that not only made sense but allowed you to enjoy learning sales. I’ll definitely be on the next course.”

Colin Strachan: Account Manager – TYGRIS

What Sales Leaders Say

“The workshop was amazing! Delivered in a way that helps you understand, have light bulb moments and genuinely make you feel invincible. I highly recommend training with Chris Murray.”

Emma Moore: Head of Business Development – PHS Group

“I can honestly say Chris Murray is by far the best sales trainer I have met. Within minutes of him starting the whole room sits up and pays attention, and they don’t look away or switch off for a second! The first time I met Chris I thought I was a seasoned sales person and knew all the good stuff, I quickly realised I didn’t know the half of it. Get yourself booked on a course with Chris, you will not regret it. He really is brilliant!”

Jamie Cochrane: National Sales Manager – Refreshment Systems Ltd

“Just finished one of the most inspirational training courses. The experiences and examples are from the heart and not just from a textbook. Chris has certainly left a lasting impression on the whole team and we will call on his skills again in the near future.”

Andy Birch: General Manager – Avon Electronics Ltd

Real Client Results

Looking for a deeper insight into how training has helped other organisations?

View Client Case Studies

Ready to explore what this could look like for your team?

Whether you’re considering an open workshop place or exploring training for a wider team, you’re welcome to arrange a conversation with Chris.

Talk to Chris Murray Here