About Us

Lucrum House: Where Expertise Meets Innovation

At Lucrum House, we redefine the boundaries of success. We don’t just train; we inspire, we empower, and we transform.

Chris Murray, our Founder and Managing Director, is a visionary sales trainer hailed as ‘The World’s Number One Sales Coach’ by the Sales Innovation Expo.

With a global reputation as an inspirational speaker, bestselling author, and esteemed business coach, he leads a team of experts at The Lucrum House Group, one of the UK’s most innovative training and development organisations.

Why Choose Us?

Unparalleled Expertise, Proven Results

Our founder’s expertise is unparalleled, recognised in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ list and listed among Thomson Reuters’ Top 30 ‘International Sales Experts and Influencers’.

With a rich portfolio of international clients, including Aggreko, Poggenpohl, Spectrum Brands, SKY, Pearson, and Carlsberg, we’ve transformed businesses globally.

In the dynamic world of sales, having a team that is not just competent but exceptional is crucial.

At Lucrum House, we understand the intricacies of sales challenges faced by businesses today. Our approach is not one-size-fits-all; instead, we believe in tailoring our training to your unique needs.

We take pride in our ability to recognise the view from both sides of the table, enabling your sales team to become more effective, productive, and ultimately, happier in their roles.

Innovative Training Solutions

At Lucrum House, we craft bespoke training programs that cater to the unique needs of your team.

Our innovative training methods bridge the gap between theory and practice, ensuring that your salespeople and managers understand the view points from both sides of the table.

This holistic approach transforms them into effective, productive, and successful professionals, fostering a sense of achievment in their roles.

Internationally Acclaimed Publications

Discover the secrets of sales, leadership and customer service success through our founder’s bestselling books, including international hits like Selling with EASE, The Extremely Successful Salesman’s Club, The Sales Managers Guide to FAME and the latest release Five Point Prospecting.

These resources are not just books; they are your roadmap to achieving unprecedented sales excellence.

Our Commitment to Your Success

Inspiration, Innovation, Impact

Chris Murray’s passion lies in helping businesses worldwide amplify their sales and enhance their teams.

By imparting knowledge through dynamic sales, customer service, and management training, we ensure your teams evolve continually.

Our approach isn’t just about the present; it’s about making your teams better tomorrow than they were yesterday.

Recognised Globally, Trusted Locally

Lucrum House is more than just a training organisation; we are a global community of sales enthusiasts and business leaders. With a proven track record of helping companies across diverse sectors, including Carlsberg, Molson Coors, Herman Miller, Poggenpohl and Bauer, we’ve earned the trust of industry giants.

A Commitment to Excellence

Our ethos revolves around delivering sales, management, and customer service training that truly works.

Not occasionally, not in theory, but consistently and effectively.

When you choose Lucrum House, you invest in a partnership that propels your business to new heights.

Connect with Us

Ready to transform your sales team?

Eager to witness unparalleled growth in your business?

Lucrum House is your gateway to transformative sales excellence.

Contact us today, and embark on a journey toward unmatched success.

With a wealth of experience, a diverse international client list, and a commitment to delivering exceptional results, we are your trusted partner in enhancing your team’s sales capabilities.



Real Results, Real Testimonials

Don’t just take our word for it; hear what our clients have to say:

  • Alex Timney – Head of Business Development, PI-KEM Ltd:
    “A very thought provoking couple of days spent with Chris with some practical, real world ‘take-aways’ I am not sure would have come across so profoundly in another learning environment.”
  • Gray Adams – Sales Manager North, NCCO Ltd:
    “I had the pleasure of attending Chris’s 2 day sales training masterclass, which was incredibly inspiring and informative, but at the same time fun and engaging.
    The knowledge that Chris has regarding sales techniques and understanding customers is brilliant, from day one after the training I felt that I have begun putting into practice the knowledge I have gained.
    I would not hesitate to recommend Chris, and would gladly attend a course of his again.”

  • David Gray – National Business Development Manager, Marsh Finance:
    “Having taken part in Chris’s 2 day Business Development Master Class training, I must say it is worth taking 2 days out of the business to recap, be reminded and to learn new aspects of Business Development and Consulting. I recommend this course to all in Sales and BDM.”

Training for Individuals

Are you considering individual sales or Management training? Look no further! If you were looking to book a Sales Training Workshop for an individual rather than an in-house training course for an entire team, you’ll find everything you need over at our Open Sales Training Workshop Page. Click here to explore.

Why Lucrum House?

  1. Tailored Training: Your business is unique, and so are your challenges. Our training programs are customised to address your specific needs, ensuring targeted learning experiences for your team.
  2. Global Expertise: With a client list boasting names like Aggreko, SKY, PHS Group and Carlsberg, we bring a wealth of international experience to the table.
  3. Proven Track Record: Our success stories and testimonials speak volumes about the impact we make. From boosting confidence to driving sales, we have a proven track record of delivering results.

Embark on Your Journey to Sales Excellence

Your journey to sales excellence begins with Lucrum House. If you’re thinking of working with an external sales training partner, rest assured that your team is in safe hands with us. Our ethos is rooted in delivering training that goes beyond theory, ensuring your team is equipped with practical skills and a winning mindset.

When you’re ready to transform your sales team and elevate your business to new heights, choose Lucrum House. Contact us today and let’s get cracking on transforming your sales results together.

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Join the ranks of industry leaders who have transformed their businesses with Lucrum House. Let’s redefine your success story, together.


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