About Chris Murray
Chris Murray is a sales trainer, speaker, author and business owner who has spent more than 30 years helping specialist B2B sales teams win more business, grow stronger accounts and lead with greater confidence.
Over the years, he has worked with organisations ranging from ambitious SMEs to international brands including the NHS, Aggreko, Poggenpohl, PHS Group, Pearson, Liberty Wines and Carlsberg.
Today, Chris is best known for helping technical experts, industry specialists and relationship-led sales teams become more commercially effective without asking them to become the kind of salesperson they never wanted to be.
A Different Approach to Sales Training
Many salespeople don’t need more pressure.
They don’t need scripts. They don’t need role play.
And they certainly don’t need to be told to become more aggressive.
What they often need is a clearer structure, better questions and more confidence in the value they already bring.
That’s particularly true in specialist B2B environments, where relationships matter just as much as commercial progress.
Chris’s approach is built around helping people become more commercially effective without asking them to become the kind of salesperson they never wanted to be.
Whether working with technical experts, account managers, business development professionals or sales leaders, the focus remains the same:
Building trust. Creating value. Making commercial progress.
Author, Speaker and Trainer
Over the years, Chris has worked with salespeople, account managers and sales leaders across a wide range of specialist B2B sectors.
Alongside his training and speaking work, he is the author of several sales and leadership books, including Selling with EASE, The Extremely Successful Salesman’s Club and Five Point Prospecting.
His work has been recognised by organisations including the Sales Innovation Expo, which named him the World’s Number One Sales Coach, while Thomson Reuters listed him among the Top 30 International Sales Experts and Influencers.
Today, Chris continues to work directly with businesses throughout the UK and internationally, helping specialist teams improve business development, account growth and sales leadership performance.
Trusted by Specialist B2B Teams
“I have been in sales for the better part of the last decade and, like most suffering from the same affliction, I have sat through some real stinkers of sales training sessions. So often had this been my experience, in fact, that when I found out I was being sent on Chris’ Business Development Masterclass, I fully expected more of the same.
Liam Fulford: Business Development Specialist – Acronyms
I am happy to say I was completely wrong.
There’s no fluff, no exhausted clichés – just real, actionable insight delivered by someone who’s clearly walked the walk. This was hands-down the most valuable and enjoyable sales training I have ever attended.”
Talk to Chris Murray
Whether you’re exploring training for yourself, a wider team or an upcoming event, you’re welcome to arrange a conversation with Chris.
No sales pitch. No obligation. Just a chance to discuss your situation and decide whether there’s a fit.
Talk to Chris Murray Here