Our sales training team have experience working with a number of specialist sectors including Wines & Spirits, Beer, Soft Drinks, FMCG, Electrical Goods, Furniture, Luxury Kitchens, Industrial Generators, IT & AI, Hospitality & Events, Heating & Plumbing, Freight, Medical Suppliers, Industrial Pumps, New Home Builders, Property Management and the Suppliers of Temporary Buildings.
If you’re thinking of working with an external sales training partner, you’ll want to be confident that you’re in safe hands.
The Varda Kreuz ethos has always been based on delivering training that really works. Not in theory and not just sometimes, training that really works.
Every business has its own unique challenges, and although your everyday issues might not necessarily be original, they will certainly be bespoke – so we believe that your training and professional development should be too.
Once we know what you want to achieve, when we fully understand your requirements, we will present our recommendations.
Fill in the contact form here and we’ll be in touch as soon as one of the training team is free.
If you were looking to book a Sales Training Workshop for an individual rather than an in-house training course for an entire team you’ll find everything you need over at our Open Sales Training Workshop Page by following this link.
Other pages you may find useful:
We’ve detailed a selection of comments below from people who have recently attended a course or workshop and also from the managers who asked us to put the training together.
“Thoroughly enjoyable and very applicable, exceeded expectations, perfect for sales people. Very well pitched – lots of simple tips about changing mindset to meet customer needs. Engaging and well planned, plenty of participation.”
Chris Harag – Bibendum
“100% Excellent! Very interesting. Enjoyed it very much” Ingrid Lindon – Lloyds British
“A very, very interesting course. One of the best courses in sales I have been on. Very enjoyable”
Samantha Firth – Jones Homes
“Varda Kreuz set out a well structured and comprehensive training plan backed up with a commendable level of personal support. I always knew if there was anything I needed or something I wasn’t sure about that there was always someone available to guide me through it. Chris Murray is a very approachable people person with a remarkable ability to motivate.”
Dan Hetherington, Sales Representative – Coca Cola Enterprises
“I would wholeheartedly recommend Chris to facilitate additional success in other sales-led businesses – it’s always a pleasure to work with the pragmatic, charming, unwaveringly honest, considerate and commercially-minded Chris Murray. There’s always another way of approaching a problem, doing business and being part of an effective team that he can facilitate with his teaching methods.” James MacLellan – Account Manager Jascots
“I’d certainly recommend Chris. I found him to be a real expert who could relate to our challenges and business needs, providing relevant examples of solutions that will help us in our sales process. The feedback from all our staff was entirely positive.” David Bunton CEO – Biopta Ltd
“Really interesting and learnt lots – like the fact that the 2 days were very varied – not death by power point but range of role plays, theory, listening, watching – very effective. Will take lots away.” Tori Reynolds – Bibendum
“An excellent course delivered in an extremely enthusiastic and engaging manner. Biggest plus point was its relevance to my role and industry! Thanks Chris”
Paul Williams – National Account Executive Thatchers
“Excellent! Chris exceeded all expectations – which were high to begin with and served not only to imbue the team with great knowledge and confidence but also to draw a great deal of creativity and passion from us all in the process. Engaging, supportive, fun and not a little inspiring. I have no hesitation in recommending Chris to any company looking to maximise the effectiveness of its people, he has made a remarkable impact to the Jascots team in a very short period of time and will, I very much hope, remain a great ally and resource long into the future”
Miles MacInnes Sales Director Jascots
“After completing a 4 day sales foundation course with Chris I can honestly say I feel more confident, organised and positive about sales and general interaction with customers. I would highly recommend this course to anyone looking to start a sucessful career in sales and account management.” Katie Alexander – Account Manager N&W Global Vending
“Far better than my previous experience of sales courses. Much more relevant to my job role – even after the first day I put a lot into practice of the course content”
Jo Draper – Bibendum
“I recently attended a 2 day, level 2, training course hosted by Chris. I can’t stress how helpful and informative it was. Chris was excellent in delivering fantastic selling tips and training whilst keeping it fun and interesting throughout. The knowledge Chris shared with us is priceless. Highly recommended for ALL salespeople!” Robert Britten – Jascots
“For me Chris is motivational, inspirational and effective. Through thought provoking tasks and dialogues he leads you to transformational actions. I would always recommend him.”
Hannah Gordon – UK/Europe Business Manager at Craggy Range Vineyards Ltd
“This is the second time I have had training with Chris, thoroughly enjoyed it, engages well and delivers new, up to date ideas to apply to your job. Learnt a lot!” Bhavna Parmar – Lloyds British
“Chris was great. Course was interesting and very well delivered, would highly recommend. Great Stuff!!” Tom Gilbert – Sales Executive Jascots
“Really great course – informative, concise, personable and interactive. Really enjoyed it.”
Alun Hughes – Sales Support Manager Jascots
“Thank you for giving me the knowledge to be confident.” Tileri Charles-Jones – Sales Executive Jascots
“Chris is a very professional and likeable person with the ability to reach out and understand personal motivations and development requirements. As an experienced and professional sales individual, I went looking for more answers. What Chris developed surpassed my expectations, taking me on a self-discovery journey which allowed me to increase my effectiveness and impacts in everything I now do. Highly recommend to all sales professionals.”
Steven Perrins – Regional Sales Manager Sinclair Voicenet Ltd
“Exceeded expectations. Thoroughly enjoyed the two days and found lots of invaluable approaches and ways of thinking about selling. Looking forward to the refresher course.”
Alastair Pyatt – Customer Services & Sales Support Executive Jascots
“An excellent course – I worked with Chris on a foundation course for my team and I’m already looking at what to do next. The course was effective and enjoyable and I’m sure will produce great results. As a trainer with PRACTICAL EXPERIENCE in his own success in sales, Chris delivered with integrity and professionalism and was very easy for the team to relate to and follow. I would recommend to anyone looking for a trainer who you can trust!”
Patrick Gray – Sales Manager Egencia Corporate Travel
“Really enjoyable with a brilliant ‘lack of cheese’ – the most interesting training course I’ve had”
Matthew Travis – Egencia Corporate Travel
“I have attended two of Chris’s fabulous Sales Courses and have walked away both times feeling far more confident. His manner of teaching is spot on with expert advice. I would recommend him and his team to anyone in sales who has a desire to succeed!!! Bring on the next course…..” Will Nall – Sales Executive Jascots
“A must for any company – totally motivated and thoroughly enjoyed it.
Excellent, thoroughly entertaining and informative – attention grabbing all the time”
Margaret Chapman- Smyth – Lloyds British
“Chris provided thought-provoking content and made us think about what matters to us and our business without putting us on the spot. Would recommend Chris and Varda Kreuz Training to anyone looking to develop in Sales and Sales Management.” David Powell – Director Touch Retail
“A very worthwhile day with some useful nuggets of information that can be taken away and implemented immediately” Rob Piazza Regional Sales Manager Sunlight Textile Services
“I thought I knew what I wanted to learn but I took away so much more. Training as it should be.” Andrew Whitty
“Chris was very knowledgeable and had great advice to offer us, course was very well structured”
Peter Mitchell Architectural Specification Executive Protan UK Ltd
“Great course I have learnt a lot of useful simple techniques to use with the team”
Clare Fletcher Regional Team Manager Treasury Wine Estates
“We found Chris through an introduction and signed him up to train our sales force. His training is tailored, relevant and engaging – just what you would expect. What I didn’t expect is that we all found him inspirational and empowering. I offer my fullest and unqualified endorsement of his knowledge, methods, execution and follow-up.” John Charnock Managing Director Jascots
“Chris has been an absolute pleasure to work with through my initial sales training. I feel my confidence and motivation has grown 100% and sales success has also grown. I would highly recommend Chris to anyone who is in need any type of sales training, I really hope I get to work with Chris further!” Katy Allen Jigsaw@Work
“Varda Kreuz gave me the most inspiring and life changing sales training I have ever had, not only did my sales skills improve massively and my career benefit, but it also taught me that their guidance could not only be used in my professional life, but in every aspect. It changed my attitude and my direction in life, I now set, plan and achieve goals in everything I do.”
Lynne Burrell, Key Accounts Manager – African & Eastern Ltd, Dubai.
“Superbly structured and delivered – well paced for the day, excellent content throughout.”
Brian Pennington – Business Development Manager Sysnet Global Solutions
“Chris’ sales course was inspiring, fun and totally relevant. I gained masses from the material, Chris’ teaching, and the team work challenges – and left the course feeling empowered and confident.” Marc Gundlach
“A truly insightful experience and course, I couldn’t recommend it enough.” Victoria Fellows – Herman Miller
“Outstanding!” Ben Scott Director Jascots
“I highly recommend Varda Kreuz Sales Training! I was taught and inspired so much!!!” Natalie Crook, Business Development Manager – tp people Ltd
“Just brilliant! It’s changed my whole approach to sales.” Bertie Van Wyk
“The course has opened my eyes and improved my awareness to customer requirements, extremely engaging.” Frazer Butcher
“The Varda Kreuz training programme was both fascinating and inspirational. It has undoubtedly shaped me within my career and more importantly has given me the means to analyse important future life decisions to the best of my ability.” Laurie Reading, UK Business Intelligence Manager
“Chris’s wealth of experience, his attention to detail and his personable style make it a pleasure doing business with him. I would highly recommend Chris and the services he offers through Varda Kreuz” Dave Witts, Sales Manager – Prime Cellar
“I found Chris great to talk to and full of ideas that I could easily implement over a period of time and which would expand and enhance my business profile. I would not hesitate to contact him again when I reach the next level” Sharon Jackson, Owner – Bay Web Designs
“Chris was a very knowledgeable and entertaining trainer. He knows his stuff and how best to put it across. I would recommend Chris for all your staff sales training.”
Ann-Marie Jeffrey, Regional Property Manager – Biz Space