The Sales Leadership Half Day Masterclass
Manchester Sales Leadership Masterclass
Thursday, 2nd July 2026
Half-day | In-person | Small-group
£245 +VAT per delegate
Helping Sales Managers Lead with More Structure, Confidence and Clarity
A practical half-day masterclass for sales managers who want stronger accountability, better team performance and more confidence handling the difficult parts of leadership.
Your place includes:
✔ A practical half-day, in-person masterclass
✔ A full leadership workbook to use after the session
✔ Practical tools and frameworks you can apply immediately
✔ Useful discussion, real examples and time to think
✔ Lunch and refreshments
Book your place now
Reserve your seat and start building a more structured approach to sales leadership.
Immediate confirmation on booking.
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Being good at sales and leading a team of salespeople are not the same thing.
Many sales managers find themselves caught in the middle.
Responsible for targets, forecasts and team performance – while still feeling the pull to step back into the field and “show people how it’s done” when things go wrong.
At first, that feels helpful.
- An opportunity, so the manager steps in.
- An account needs rescuing, so the manager takes over.
- A difficult conversation needs having, so it gets pushed back until there’s more time, more evidence or a better moment.
But over time, the same patterns start repeating.
- The team starts relying on the manager too much.
- The louder personalities take up more attention than the quieter ones.
- And the manager slowly ends up doing more of the team’s thinking than they should.
This masterclass is designed to help sales managers lead with more confidence, structure and clarity – while still being the kind of leader people actually want to work for.
Because most sales managers can still remember the boss they promised themselves they’d never become.
Built on experience, not theory
Chris Murray has spent more than 30 years in sales and sales leadership, making mistakes, learning difficult lessons and building practical frameworks to help sales managers lead with more structure and confidence.
You don’t have to spend years figuring all of this out the hard way.
That’s what this masterclass is designed to help with.
Built around the FAME Leadership Framework
The FAME Leadership Framework gives sales managers the four pillars that effective field sales leadership is built on:
Focus
Create clarity around priorities, expectations and what the team is actually trying to achieve.
Accountability
Build consistency, ownership and stronger follow-through without relying on pressure or micromanagement.
Motivation
Understand what truly drives people to achieve their best work.
Education
Coach and develop salespeople more effectively instead of stepping in and doing the job for them.
What you’ll leave with
- A clearer structure for managing salespeople more consistently
- More confidence handling accountability and difficult conversations
- Practical leadership frameworks you can apply immediately
- Better ways to motivate and develop different personalities within the team
- A better balance between supporting the team and challenging people when needed
- A practical workbook to support ongoing development after the masterclass
What previous delegates say
“I went to the FAME Sales Management Workshop last week after months of putting it off. I would thoroughly recommend this course – I wished I had gone a lot sooner.
Trevor Campbell
Sales Management explained in a simple, thoughtful and relaxed way while challenging misconceptions you’ve carried for years.
Don’t put it off any longer. Go to one of Chris’s workshops now. A day well spent.”
Sales Manager, Ultratape
“I walked away armed to the teeth with so many new methods of managing a team in a high pressure sales environment and, in all honesty, a whole new outlook on how to motivate and achieve targets.
Jamie O’Neill
Chris knows his stuff – if you haven’t booked in already, get it done.”
Sales Director, BusinessFest South West
“It was my second time attending Chris’ masterclasses, and I can honestly say that each time I leave with so many useful tips that I can immediately put into practice.”
Ernesta Singleton
Director of London and South East Sales, Liberty Wines Ltd
Frequently Asked Questions
I’m already experienced. Is this still relevant?
Yes. In fact, many delegates are experienced sales managers or commercial leaders who already run successful teams.
The workshop is designed to help managers lead with more structure, stronger accountability and clearer frameworks – not to teach generic management theory.
My industry is very different. Will this still apply to us? Most delegates work in specialist B2B environments where relationships, commercial pressure and team dynamics all play a major role.
The leadership challenges are often more similar than people expect – even across very different sectors.
I haven’t got time to step away from the business right now.
That’s one of the most common reasons people delay leadership development.
It’s also one of the reasons many managers end up putting too much on themselves for too long. The workshop is designed to give managers practical structures they can start applying immediately – not ideas that sit in a notebook for six months.
Will there be role play?
No. And that’s deliberate.
The workshop is built around practical discussion, real-world leadership situations and useful frameworks – not putting people on the spot or asking them to perform something they’ve only just been shown.
Manchester Sales Leadership Masterclass
Thursday, 2nd July 2026
Half-day | In-person | Small-group
£245 +VAT per delegate
Secure your place now