What We Do
Commercial development for specialist B2B teams
Practical sales and leadership training designed for businesses where relationships matter, trust must be earned and commercial conversations need handling properly.
Specialist teams rarely need more pressure. But they do need more structure.
Many specialist B2B teams are full of knowledgeable, credible people who care deeply about their customers and their reputation.
But over time, commercial problems still start to appear.
- Opportunities are missed.
- Account growth becomes inconsistent.
- Business plans rely too heavily on optimism.
- Sales managers spend too much time firefighting instead of leading.
- And teams become so busy they lose sight of what could actually move the business forward.
That’s usually not a motivation problem. More often, it’s a lack of practical commercial structure around how opportunities are created, developed and led.
Business Development
For specialist salespeople, account managers and commercial teams who need a more structured approach to creating opportunities, growing accounts and handling commercial conversations.
[View Business Development Training]
Sales Leadership
For sales managers and commercial leaders who want stronger accountability, clearer leadership frameworks and more confidence leading specialist teams.
[View Sales Leadership Training]
Open workshops and in-house training
Some businesses choose to send individual delegates on to one of the open masterclasses held throughout the year.
Others prefer in-house delivery for their wider team, allowing the training to be tailored more closely to their sector, commercial environment and leadership challenges.
Both options are designed to be practical, commercially grounded and immediately usable in real-world B2B environments.
[Enquire About In-House Training]
Trusted by specialist B2B teams across a wide range of sectors
Including drinks, engineering, manufacturing, logistics, hygiene, interiors, medical, scientific and technical sales environments where credibility, relationships and commercial judgement all matter.
Clients have included Carlsberg, PHS Group, Pearson, Aggreko, Poggenpohl and many others.
“If anyone thinks that sales training is all the same, think again. Chris really makes you think about what you’re doing from your customer’s perspective. Quite simply the best business development class I’ve ever attended.”
Stuart Netting
Business Development Manager, Octane Finance
“I went to the FAME Sales Management Workshop last week after months of putting it off. I would thoroughly recommend this course – I wished I had gone a lot sooner.
Trevor Campbell
Sales Management explained in a simple, thoughtful and relaxed way while challenging misconceptions you’ve carried for years.
Don’t put it off any longer. Go to one of Chris’s workshops now. A day well spent.”
Sales Manager, Ultratape
“It was my second time attending Chris’ masterclasses, and I can honestly say that each time I leave with so many useful tips that I can immediately put into practice.”
Ernesta Singleton
Director of London and South East Sales, Liberty Wines Ltd
Explore the masterclasses
Whether you’re looking to strengthen business development, improve sales leadership or develop a wider team in-house, the workshops are designed to give specialist B2B teams more practical structure, stronger commercial conversations and clearer leadership frameworks.