Business Development Masterclass: Glasgow

Wednesday, 2nd October 2024

Thursday, 3rd October 2024

Glasgow City Centre

Unlock the Secrets to Building a Profitable Sales Pipeline and Converting Opportunities into Paying Customers!

Welcome to the ultimate two-day Business Development Masterclass, meticulously crafted for individuals working in the ever changing landscape of business-to-business sales.

This transformative workshop is your gateway to mastering the art and science of creating an effective sales pipeline – one that guarantees a consistent flow of genuine business opportunities.

Get ready to equip yourself with a comprehensive toolkit, strategic insights, and proven techniques that will revolutionise your approach to sales.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Who Is This Masterclass For?

This masterclass is tailored for professionals in business-to-business sales, irrespective of your experience level.

Whether you’re a seasoned sales veteran looking for a refresher or an enthusiastic newcomer eager to learn the ropes, this set of workshops is designed for you.

Whether you operate a small business or contribute to a multinational sales team, if your role involves identifying, nurturing, and converting sales opportunities into profitable relationships, this masterclass is your golden ticket to success.

What You Will Gain from Attending

At the end of this transformative masterclass, you will emerge with a newfound expertise and confidence, equipped to:

  • Develop Your Ideal Sales Pipeline: Walk away with a robust prospecting and business development plan tailored to your unique goals and aspirations.
  • Identify Key Players: Learn how to pinpoint the decision-makers within your target accounts and contact them strategically, maximising your chances of success.
  • Build Targeted Prospect Lists: Gain insights into creating prospect lists filled with individuals genuinely interested in engaging with you.
  • Set Achievable Targets: Understand how to calculate the number of leads needed to meet your goals, enabling you to work efficiently and effectively.
  • Craft a 5-Step Plan for Prospecting Success: Develop a clear, actionable plan that guides you through the entire prospecting journey, from initiation to closure.
  • Understand Customer Motivations: Delve into the psychology of customer buying motives, enabling you to tailor your sales pitch precisely to their needs and desires.
  • Enhance Your Communication Skills: Master the art of questioning and active listening, empowering you to create proposals that resonate with your clients.
  • Leverage Real-Life Examples: Utilize real-world case studies and examples to substantiate your concepts and solutions, enhancing your credibility and persuasiveness.
  • Overcome Sales Objections: Equip yourself with effective strategies to tackle genuine sales objections, turning challenges into opportunities.
  • Navigate the Sales Path with Confidence: Follow a clear, structured approach to closing sales effectively, ensuring a seamless transition from prospecting to conversion.

Workshop Details

Duration: 2 Days (9:30 AM – 4:45 PM)

Also Included in the Delegate Rate:

  • Comprehensive course materials
  • A complimentary copy of the best-selling book “Selling with EASE”
  • Delicious lunch and refreshments to fuel your learning journey
  • Post-course support: Email and telephone support from Chris Murray, your experienced guide and mentor.

Real Results, Real Testimonials

Don’t just take our word for it; hear what our clients have to say:

  • Alex Timney – Head of Business Development, PI-KEM Ltd:
    “A very thought provoking couple of days spent with Chris with some practical, real world ‘take-aways’ I am not sure would have come across so profoundly in another learning environment.”
  • Gray Adams – Sales Manager North, NCCO Ltd:
    “I had the pleasure of attending Chris’s 2 day sales training masterclass, which was incredibly inspiring and informative, but at the same time fun and engaging.
    The knowledge that Chris has regarding sales techniques and understanding customers is brilliant, from day one after the training I felt that I have begun putting into practice the knowledge I have gained.
    I would not hesitate to recommend Chris, and would gladly attend a course of his again.”

  • David Gray – National Business Development Manager, Marsh Finance:
    “Having taken part in Chris’s 2 day Business Development Master Class training, I must say it is worth taking 2 days out of the business to recap, be reminded and to learn new aspects of Business Development and Consulting. I recommend this course to all in Sales and BDM.”

Meet Your Course Leader: Chris Murray

Prepare to be guided by Chris Murray, the visionary force behind the Lucrum House Group – one of the UK’s most innovative training and development organisations.

Chris is not just a seasoned business coach; he’s an inspirational speaker and acclaimed author. With an impressive track record of delivering impactful training workshops and keynote speeches worldwide,

Chris has empowered countless individuals and businesses to achieve unprecedented sales success.

Chris’s bestselling books, including “Selling with EASE,” “The Extremely Successful Salesman’s Club,” and his latest release, “Five Point Prospecting,” have become industry benchmarks.

He was hailed as The World’s Number One Sales Coach’ by the Sales Innovation Expo and featured in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ list. His expertise has attracted a diverse international client base, including renowned organisations such as Aggreko, SKY, Pearson, Poggenpohl and Carlsberg.

Chris’s passion lies in nurturing businesses and sales teams, ensuring they not only meet but exceed their sales targets.

His valuable contributions to esteemed publications such as, Entrepreneur, and The Huffington Post have cemented his status as a thought leader in the sales domain.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

About Lucrum House Group

Lucrum House Group stands at the forefront of innovative training and development organisations in the UK. Our core philosophy revolves around delivering sales, management, and customer service training that genuinely works – no theories, no guesswork, just tangible results.

With a rich history of transforming businesses into sales powerhouses, the Lucrum House Group is your trusted partner in achieving unprecedented sales success.

Claim Your Spot Now!

Don’t miss this unparalleled opportunity to elevate your sales game to unprecedented heights.

Join us for the Business Development Masterclass and equip yourself with the skills, knowledge, and confidence to build a thriving sales pipeline and convert opportunities into paying customers.

Act now and secure your spot for a transformative journey toward sales excellence.

Unlock Your Potential. Master Your Sales. Secure Your Future.

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Not sure if this masterclass is right for you?

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Still not sure if this masterclass is right for you?

2 Day Masterclass Delegate Rate:

£768 (£640 +VAT)

Still not sure if this masterclass is right for you?