Business Development Masterclass: Glasgow
Glasgow Business Development Masterclass
Wednesday 14th & Thursday 15th October 2026
In-person | Small group workshop
£640 + VAT per delegate
Business Development Training for Specialists Who Care How They Sell
A practical 2-day masterclass helping specialist sales teams uncover more opportunity, grow stronger accounts and win new business – without scripts, pressure or role play.
Built for specialist B2B sales where trust must be earned, credibility matters, and opportunities must be handled properly.
Your place includes:
✔ Two full days of in-person training
✔ Full delegate workbook (50+ pages)
✔ Lunch and refreshments
✔ Practical tools and frameworks you can use immediately
✔ Generous access to Chris after the workshop
Designed for smaller groups to allow practical discussion, real examples and meaningful interaction throughout.
Book your place now
Secure your place online and receive immediate confirmation.
Prefer to pay by invoice?
Request one here → Email: info@lucrumhouse.com
What you’ll leave with
Built around Chris Murray’s Selling with E.A.S.E. framework, this masterclass gives you practical tools you can use immediately.
You’ll leave with:
✔ A structured approach to creating new opportunities
✔ Stronger commercial conversations
✔ More confidence handling objections
✔ Clearer next steps and better follow-through
✔ A practical workbook to use in the field
The framework behind the masterclass
This workshop is built around Chris Murray’s Selling with E.A.S.E. framework – a practical approach to business development designed for specialist B2B sales.
Earn the Right
Create opportunities through relevance, trust and timing.
Ask the Appropriate Questions
Diagnose properly before recommending solutions.
Solve the Problem
Position value around the problems your buyer didn’t fully understand.
Execute the Solution
Gain commitment and create clear, structured next steps.
“I would recommend Chris Murray to anyone but our competitors.
The most immediate effect of the training was a renewed energy in the team which translated to:
• More appointments – up 5% year-on-year
• Better conversion rates – a 15% improvement
• More profitOur business is now reaching the end of its financial year with turnover tracking up 25% year-on-year.”
Miles MacInnes
Former Masterclass Delegate
“If anyone thinks that sales training is all the same, think again. Chris really makes you think about what you’re doing from your customer’s perspective. Quite simply the best business development class I’ve ever attended.”
Stuart Netting
Business Development Manager at Octane Finance
“I was a bit suspect beforehand having been on other courses over the years. To my immediate surprise I found the course really enjoyable and beneficial, conveyed in a manner that was believable and easy to relate to.”
Sandy Rankin
National Account Manager at Refreshment Systems
Trusted by specialist sales teams for more than 15 years
Thousands of sales professionals trained, with clients including NHS, Carlsberg, Pearson, PHS Group, Poggenpohl and Aggreko
Frequently Asked Questions
Will there be role play?
No. And that’s deliberate.
This workshop is built around practical learning, discussion and real-world application – not putting people on the spot or asking them to perform something they’ve only just been shown.
My team aren’t in traditional sales. Is this still relevant?
Yes. In fact, that’s exactly who this masterclass was built for.
Most delegates are specialists first and salespeople second – selling technical, specialist or commercially complex products and services where trust, credibility and relevance matter.
Why is the workshop two days?
Because changing commercial behaviour takes more than a few hours.
This gives delegates time to think properly, challenge habits and build something practical they can use immediately.
Can we pay by invoice?
Yes. If paying online isn’t practical, just request an invoice and we’ll arrange it.
Can this be delivered in-house for my team?
Yes. Many businesses start with the open workshop, then bring the programme in-house for wider team development.
Book your place in Manchester
If you’re ready to build a stronger, more structured approach to business development – and want to do it without scripts, pressure or role play – this workshop will give you a practical framework you can use immediately.
14th & 15th June 2026
In-person
£640 + VAT per delegate
Secure your place now
Immediate confirmation on booking.
Prefer to pay by invoice?
Request one here → Email: info@lucrumhouse.com