Selling with EASE Workshop – Scotland


Glasgow City Centre

Welcome to the Selling with EASE Workshop

Unlock the secrets to mastering the art of sales with our dynamic one-day Selling with EASE Workshop. Designed by industry expert Chris Murray, this workshop is your gateway to understanding and implementing the proven Selling with EASE process.

Whether you’re a seasoned sales professional or just starting your journey in sales, this workshop is tailored to provide you with the essential tools and techniques to excel in all genuine sales situations.

In short – If your job remit requires you to convert sales meetings into profitable business relationships – then this workshop is the one for you 

1 Day Selling with EASE Early Bird Rate:

£450 £300 (£250 +VAT)

About the Workshop

At the core of the Selling with EASE Workshop lies the four major steps: Earn the Right, Ask the Appropriate Questions, Solve the Problem, and Execute the Solution. Throughout the day, you will delve deep into each step, gaining invaluable insights and practical strategies to apply immediately in your sales interactions.

What You’ll Learn

By the end of this workshop, you will:

  • Understand Customer Buying Motives: Gain insights into the reasons behind customers’ buying decisions and define their motives.
  • Shift Focus from Features to Solutions: Learn why features alone aren’t the solution to a prospect’s problem and how to identify and provide real solutions.
  • Set Outcome Targets: Discover the importance of setting best vs. tolerable outcome targets and how it impacts your sales success.
  • Master Questioning and Listening Techniques: Develop a high level of proficiency in questioning and listening techniques to uncover customer needs effectively.
  • Utilize Real-life Examples: Learn to leverage real-life examples and case studies to effectively sell concepts and solutions.
  • Overcome Objections: Equip yourself with strategies to effectively overcome objections and navigate challenging situations with confidence.
  • Close Sales Effectively: Understand the process and importance of closing a sale, leaving no opportunity untapped.


“I loved the interactive games and activities – a completely different approach from the usual style. Chris is very enthusiastic and professional, with lots of nuggets and tips. Great day. Highly recommended.” Gary Anderson, Associate Director of Business Development, Aberdeen Standard Investments.

“Having 13+ years of sales experience and attended numerous courses previously with other sales training companies, it’s fair to say I wasn’t really looking forward to the course. However, Chris’s personality made the day fun, engaging, and extremely worthwhile. In review, we were able to get through a huge amount of work in a short space of time. But most importantly, I have key follow-up notes to implement into my current sales role. I would highly recommend Chris for any company looking for structured sales training.” Aaron Mozley, Commercial Manager, European Championships Management.

About Chris Murray

Chris Murray is the mastermind behind the Selling with EASE Workshop. Renowned as an inspirational speaker, author, and business coach, Chris has become a prominent figure in the world of sales training. His international best-selling books include “Selling with EASE,” “The Extremely Successful Salesman’s Club,” and his latest release “Five Point Prospecting.”

With a passion for helping businesses grow their sales, Chris delivers training workshops and keynote speeches to hundreds of people worldwide every year. His expertise has been recognized globally, with accolades such as being hailed as ‘The World’s Number One Sales Coach’ by the Sales Innovation Expo and named in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ list.

Chris’s company, Lucrum House Group, is renowned as one of the UK’s most innovative training and development organizations. Specializing in tailored and bespoke programs, Lucrum House offers a wide range of business solutions aimed at empowering teams and driving growth.

Our Commitment

At Lucrum House, our ethos is simple – delivering training that works. With a focus on sales, management, and customer service, our programs are not just theoretical; they deliver tangible results. Join us at the Selling with EASE Workshop and take your sales skills to new heights.

Included Benefits

  • Course Manual: Comprehensive materials to guide you through the workshop and beyond.
  • Course Materials: Access to all necessary resources for a fruitful learning experience.
  • Buffet Lunch: Enjoy a delicious lunch to fuel your learning journey.
  • Tea and Coffee: Stay refreshed throughout the day with complimentary servings of tea and coffee.
  • Post-course Support: Benefit from email and telephone support from your trainer, ensuring continuous learning and growth.

Register Now

Don’t miss out on this opportunity to transform your sales approach and elevate your success. Register for the Selling with EASE Workshop today and embark on a journey towards becoming a sales powerhouse.

Join us and unleash your sales potential with confidence and EASE!

1 Day Selling with EASE Early Bird Rate:

£450 £300 (£250 +VAT)