Presentation Skills

If you’ve ever felt the anxiety of addressing a larger audience or the pressure of presenting to a senior team, you’re not alone.

Many professionals find themselves struggling with presentation techniques, leading to missed opportunities, poor communication, and unfulfilled potential.

The Pitfalls of Poor Presentation Techniques

In the fast-paced world of B2B sales, effective communication is key. However, many professionals fall short due to inadequate presentation skills. The consequences of these shortcomings are vast and impactful:

  • Missed Opportunities: Ineffective presentations can result in missed business opportunities, failed pitches, and lost deals. Your ability to convey your message persuasively directly impacts your success in the competitive B2B sales landscape.
  • Damaged Reputation: Poor presentation skills can harm your professional reputation. Clients, colleagues, and superiors may perceive you as unprepared, lacking confidence, or simply unimpressive, hindering career advancement.
  • Reduced Influence: In B2B sales, influence is crucial. If you cannot captivate and engage your audience, you risk losing their attention and, consequently, their trust. This diminishes your ability to influence decisions and drive desired outcomes.
  • Stagnant Career Growth: Effective presentation skills are often a prerequisite for career growth, especially in leadership positions. Those who excel at conveying ideas and inspiring confidence in others are more likely to ascend the corporate ladder.

At the end of this workshop delegates will be able to:

  • Plan Audience-Centric Presentations: Craft presentations that resonate with your audience’s needs and preferences, ensuring maximum impact.
  • Set Clear Objectives: Develop and deliver presentations with clear and achievable objectives, aligning your messaging with desired outcomes.
  • Employ Positive Presentation Behaviours: Learn and apply positive presentation behaviours that keep your audience engaged and receptive to your message.
  • Master Audience Interaction: Effectively interact with your audience, fostering engagement and building connections that go beyond the surface.
  • Design Persuasive Presentations: Acquire the skills to design and deliver compelling presentations that yield tangible results, whether it’s closing a deal or gaining stakeholder buy-in.
  • Understand Audience Dynamics: Gain insights into how audiences listen and respond to presentations, allowing you to tailor your approach for maximum effectiveness.

Who Is This Workshop For?

This Presentation Skills Masterclass is tailored for leaders and senior team members who recognize the significance of effective presentation in driving business success. It’s also suitable for recently appointed managers and supervisors seeking an introduction to proven presentation techniques. The down-to-earth approach ensures that participants at all levels can benefit from the workshop’s valuable insights and practical strategies.

Meet Your Course Leader: Chris Murray

Chris Murray, the brains behind Lucrum House’s sales training workshops and masterclasses, is a renowned figure in the world of business coaching and training. As an inspirational speaker and author of international best-sellers like “Selling with EASE” and “The Extremely Successful Salesman’s Club,” Chris has impacted the professional journeys of countless individuals worldwide.

  • Heralded as ‘The World’s Number One Sales Coach’ by the Sales Innovation Expo.
  • Named in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ list.
  • Featured in Thomson Reuters’ Top 30 ‘International Sales Experts and Influencers.’
  • Regular contributor to esteemed publications like, Entrepreneur, and The Huffington Post.

Chris’s passion lies in helping businesses globally enhance their sales strategies and empower their teams. With a diverse client list that includes industry giants like Aggreko, SKY, the NHS, and Carlsberg, Chris brings a wealth of practical experience to every training session.

About Lucrum House

The Lucrum House Group stands out as one of the UK’s most innovative training and development organizations. Specialising in tailored and bespoke programs, Lucrum House offers a wide range of business solutions with a focus on delivering training that truly works.

Our Ethos:

  • Practical Approach: Our workshops are grounded in real-world applicability, ensuring that participants can immediately apply what they learn.
  • Proven Success: Lucrum House has a track record of delivering tangible results for businesses across various industries.
  • Global Impact: With a client list spanning international entities like Pearson, Molson Coors, and Bauer, Lucrum House’s influence extends beyond borders.

In conclusion, the Lucrum House Presentation Skills Masterclass is your gateway to transforming presentation challenges into strengths. Elevate your B2B sales game, enhance your leadership presence, and embark on a journey of continuous improvement.


“Having just finished one of the most inspirational training courses last week, I felt it was only right to share my experience with others. From the very first minute of the training it was obvious that Chris is passionate about what he does.

The experiences and examples are from the heart and not just from a textbook. Chris has certainly left a lasting impression on the whole team and we will call on his skills again in the near future.” Andy Birch, Managing Director: Schurter Electronics

Unlock the full potential of your sales team with Lucrum House Group’s presentation training. Contact us today to discuss customized programs and take the first step toward a more lucrative and sustainable future.

Lucrum House Group – Innovating Success in Sales, Management, and Customer Service.