The 2 Day Business Development Masterclass
Business Development Training for Specialists Who Care About Their Reputation
A practical 2-day masterclass helping specialist sales teams uncover more opportunity, grow stronger accounts and win new business – without scripts, pressure or the need to manipulate anyone.
Built for specialist B2B environments where relationships matter just as much as commercial progress.
Trusted by specialist sales teams for more than 15 years
Thousands of sales professionals trained, with clients including NHS, Carlsberg, Pearson, PHS Group, Poggenpohl and Aggreko.
Each workshop is delivered in person, in small groups, and designed for specialist salespeople working in real-world B2B environments.
Choose the date and location that best suits you, then view the full workshop details and booking options.
Which workshop works best for you?
📍 Manchester – 3rd & 4th June 2026 – View Masterclass
📍 Sheffield – 24th & 25th June 2026 – View Masterclass
📍 London – 8th & 9th July 2026 – View Masterclass
📍 Glasgow – 14th & 15th October 2026 – View Masterclass
Looking to train a larger team?
The same masterclass can also be delivered in-house and adapted to your team, your customers and the commercial challenges specific to your business.
That gives us the flexibility to make the training far more specific to your world than we can in an open workshop.
Enquire about in-house delivery E: info@lucrumhouse.com
Built around the Selling with E.A.S.E. framework
A practical business development framework designed to help specialist sales teams create opportunities, ask better questions, solve real problems and gain meaningful commitment.
View the full workshop structure on each city page.
What previous delegates say
“A very thought provoking couple of days with some practical, real world ‘take-aways’ that I am not sure would have come across so profoundly in another learning environment.”
Alex Timney
GEN3,Technical Sales Manager
“His ability to translate vast knowledge and experience into simple, understandable strategies has transformed my approach to sales and prospecting.”
Svetoslav Manolev
Portfolio Director, Armit Wines
“Delivered in a way that helps you understand, have light bulb moments and genuinely make you feel invincible.”
Emma Moore
Head of Business Development, PHS Group
Frequently Asked Questions
My team don’t see themselves as salespeople. Is this still relevant?
Yes. In fact, that’s exactly who this masterclass was built for.
Most delegates are specialists first and salespeople second – experts in what they do, working in complex B2B environments where trust, credibility and commercial progress all matter.
This isn’t generic sales training. It’s practical business development for specialist B2B environments.
Why is the masterclass two days?
Because business development is bigger than one skill.
Creating opportunities, asking better questions, handling objections and gaining commitment all feed into each other.
Two days gives delegates the time to work on the whole process properly – not just isolated parts of it.
Will there be role play?
No. And that’s deliberate. The focus is on practical learning, real examples and useful discussion – not putting people on the spot or asking them to perform something they’ve only just been shown.
Can this be delivered in-house?
Yes. The same masterclass can be delivered in-house and adapted to your team, your customers and the commercial challenges specific to your business.
That gives us the flexibility to make the training far more specific to your world than we can in an open workshop.
Can we pay by invoice?
Yes. Many businesses prefer to pay by invoice for finance or purchasing reasons. Just email info@lucrumhouse.com and an invoice can be arranged.