Sales Management
Helping Sales Managers Lead with More Structure, Confidence and Clarity
A practical half-day masterclass for sales managers who want stronger accountability, better team performance and more confidence handling the difficult parts of leadership.
Being good at sales and leading a team of salespeople are not the same thing.
Many sales managers find themselves caught in the middle.
Responsible for targets, forecasts and team performance – while still feeling pressure to step back in and “do the job” themselves when things go wrong.
Over time, that can lead to:
- difficult conversations being avoided
- accountability becoming inconsistent
- stronger personalities dominating the team
- managers carrying too much themselves
- reactive instead of structured leadership
This workshop is designed to help sales managers lead more confidently – without becoming controlling, aggressive or somebody their team stops wanting to work for.
Because most sales managers can still remember the boss they promised themselves they’d never become.
Built on experience, not theory
Chris Murray has spent more than 30 years in sales and sales leadership – making mistakes, learning difficult lessons and building practical frameworks to help sales managers lead with more structure and confidence.
You don’t have to make all the mistakes he made to become the leader your team needs.
That’s what this workshop is for.
Trusted by sales leaders for over 15 years
From first-time sales managers to experienced commercial leaders – with businesses including PHS Group, Carlsberg, Liberty Wines, Timothy Taylor & Co., DPDgroup – many returning to send the next generation through the same workshop.
Built around the FAME Leadership Framework
The FAME Leadership Framework gives sales managers the four pillars that strong field sales leadership is built on:
Focus
Create clarity around priorities, expectations and what the team is actually trying to achieve.
Accountability
Build consistency, ownership and stronger follow-through without relying on pressure or micromanagement.
Motivation
Understand what truly drives people to achieve their best work.
Education
Coach and develop salespeople more effectively instead of stepping in and doing the job for them.
Upcoming Masterclass Locations
📍 Manchester – 2nd July 2026 – View Masterclass
📍 Milton Keynes – 1st September 2026 – View Masterclass
Looking to train a larger team?
The same workshop can also be delivered in-house and adapted to your team, your culture and the leadership challenges specific to your business.
That gives us the flexibility to make the training far more relevant to your world than is possible in an open workshop environment.
Enquire about in-house delivery E: info@lucrumhouse.com
What previous delegates say
“I went to the FAME Sales Management Workshop last week after months of putting it off. I would thoroughly recommend this course – I wished I had gone a lot sooner.
Trevor Campbell
Sales Management explained in a simple, thoughtful and relaxed way while challenging misconceptions you’ve carried for years.
Don’t put it off any longer. Go to one of Chris’s workshops now. A day well spent.”
Sales Manager, Ultratape
“I walked away armed to the teeth with so many new methods of managing a team in a high pressure sales environment and, in all honesty, a whole new outlook on how to motivate and achieve targets.
Jamie O’Neill
Chris knows his stuff – if you haven’t booked in already, get it done.”
Sales Director, BusinessFest South West
“It was my second time attending Chris’ masterclasses, and I can honestly say that each time I leave with so many useful tips that I can immediately put into practice.”
Ernesta Singleton
Director of London and South East Sales, Liberty Wines Ltd
Frequently Asked Questions
I’m already experienced. Is this still relevant?
Yes. In fact, many delegates are experienced sales managers or commercial leaders who already run successful teams.
The workshop is designed to help managers lead with more structure, stronger accountability and clearer frameworks – not to teach generic management theory.
My industry is very different. Will this still apply to us? Most delegates work in specialist B2B environments where relationships, commercial pressure and team dynamics all play a major role.
The leadership challenges are often more similar than people expect – even across very different sectors.
I haven’t got time to step away from the business right now.
That’s one of the most common reasons people delay leadership development.
It’s also one of the reasons many managers end up putting too much on themselves for too long. The workshop is designed to give managers practical structures they can start applying immediately – not ideas that sit in a notebook for six months.
Will there be role play?
No. And that’s deliberate.
The workshop is built around practical discussion, real-world leadership situations and useful frameworks – not putting people on the spot or asking them to perform something they’ve only just been shown.
Ready to lead with more structure, confidence and clarity?
Whether you’re a first-time sales manager or an experienced commercial leader looking for more structure, stronger accountability and clearer leadership frameworks, this masterclass is designed to help sales managers lead more confidently and effectively in real-world B2B environments.