Sales Management

Helping Sales Managers Lead with More Structure, Confidence and Control

A practical half-day masterclass for sales managers who want stronger accountability, better team performance and more confidence handling the difficult parts of leadership.

Because most sales managers can still remember the boss they promised themselves they’d never become.

Trusted by sales leaders for over 15 years
From first-time sales managers to experienced commercial leaders – with businesses including PHS Group, Carlsberg, Liberty Wines, Timothy Taylor & Co., DPDgroup – many returning to send the next generation through the same workshop.

Which workshop works best for you?

MILTON KEYNES – Tuesday, 12th May 2026

MANCHESTER – Thursday, 2nd July 2026

Built on experience, not theory

Chris Murray has spent over 30 years in sales and sales leadership – making the mistakes, learning the hard lessons and building practical frameworks that help sales managers avoid years of trial and error.

You don’t have to make all the mistakes he made to become the leader your team needs.

That’s what this workshop is for.

Built around a practical leadership framework

The FAME Leadership Framework gives sales managers the four pillars strong field sales leadership is built on:

Focus
Know what matters and what should be measured.

Accountability
Create standards, ownership and follow-through.

Motivation
Understand what drives performance beyond targets.

Education
Coach, develop and improve the people around you.

Frequently Asked Questions

I haven’t got time. Why should I step out for half a day?
Because leadership problems rarely fix themselves.

Half a day spent improving structure, accountability and leadership clarity can save months of frustration, underperformance and difficult conversations avoided.

I’ve been leading sales teams for years. Is this still relevant?
Simple answer? Yes.

Experience is valuable. But experience without structure can still create blind spots.

This workshop helps sharpen what already works and strengthen what may have been learned the hard way.

My industry is different. Will this still apply to my team?
Almost certainly. Most sales leaders believe their industry is unusually specific.

And in many ways, they’re right.

But the fundamentals of leading field sales teams – standards, accountability, motivation and development – are remarkably consistent across sectors.

That’s why the workshop works across multiple specialist B2B industries.