Negotiation Skills

Comprehensive Negotiation Training for Your Team

Welcome to Lucrum House Group, the UK’s premier destination for cutting-edge training and development. Elevate your sales team’s performance with our exclusive negotiation training workshops, meticulously designed to empower your team to navigate complex business deals with finesse and confidence.

Why Lucrum House Group?

At Lucrum House, we understand that negotiation is more than just a skill; it’s an art.

Our workshops go beyond the generic, offering practical techniques, skills, and insights tailored to your team’s real-world needs. Unlike other courses, we don’t just simulate scenarios; we delve into the intricacies of actual customer interactions, ensuring your team gains valuable skills they can apply immediately.

Key Workshop Highlights

Maximising Perceived Value

Our workshops focus on the art of increasing perceived value through negotiation. Delegates gain practical techniques to create profitable and sustainable agreements, setting the stage for long-term customer relationships.

Real-Life Applicability

We prioritise real-world relevance, steering clear of scenarios that stray from actual customer interactions. Your team will acquire negotiation skills that seamlessly integrate into their daily interactions, adding measurable benefit to your business.

Reconciling Positions Effectively

Learn how to reconcile opposing positions without compromising your interests. Our workshops guide your team in creating contracts that not only benefit your business but also foster long-term relationships with customers.

Framework for Negotiation Success

Introduce your team to a proven framework for negotiation success. From negotiating with the other side’s perspective to creating anchoring positions, our workshops cover the essential elements that lead to mutually beneficial outcomes.

Tactics of Professional Buyers and Negotiators

Understand the main tactics employed by professional buyers and negotiators. Equip your team to navigate through these strategies and build a comprehensive negotiation model through practical exercises and real-world examples.

Closing Negotiations Effectively

Ensure your team knows how to close negotiations effectively. Leave all parties committed to the agreed outcomes, creating a win-win situation for everyone involved.

Your Course Leader – Chris Murray

Chris Murray is the visionary behind our sales training workshops and masterclasses.

As an acclaimed author, inspirational speaker, and business coach, Chris brings a wealth of experience to the table. His international best-sellers, including “Selling with EASE” and “The Extremely Successful Salesman’s Club,” are testaments to his expertise in the field.

Chris Murray’s impact extends globally, having been hailed as the ‘World’s Number One Sales Coach’ by the Sales Innovation Expo. Recognised in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ and featured among Thomson Reuters’ Top 30 ‘International Sales Experts and Influencers,’ Chris is a force to be reckoned with in the world of sales coaching.

Lucrum House Group boasts an impressive client list, ranging from industry giants like SKY, NHS, and Pearson to niche players like Lixar and Spacio Tempo. Our diverse clientele is a testament to the universal applicability of our training solutions.


“Lucrum House’s negotiation training has transformed the way our team approaches deals. The practical insights and real-world scenarios make all the difference!” – Sarah Thompson, Sales Manager

“Chris Murray’s expertise is unparalleled. The negotiation workshops provided a clear roadmap for our team to achieve better outcomes in our deals.” – James Anderson, CEO

The Lucrum House Advantage

Ready to equip your sales team with the negotiation skills that translate to real-world success? Talk to the Lucrum House Group, where innovation meets expertise. Our tailored and bespoke programs are designed to deliver results, not just in theory, but in practice.

Contact Us Today

Unlock the full potential of your sales team with Lucrum House Group’s negotiation training. Contact us today to discuss customized programs and take the first step toward a more lucrative and sustainable future.

Lucrum House Group – Innovating Success in Sales, Management, and Customer Service.



“Everything has ground to a halt”

“I’ve organised everything to keep moving forward”

“I wasn’t ready for that”

 “I have an example of exactly that”

Start the process and hope for the best

Start with the end in mind

“I’ve done questioning techniques before, there’s nothing more to learn”

“There were different types of question I hadn’t realised I could use”

Customer is putting up a brick wall

Sales team uncover what motivated the reaction

“I know a few closing techniques”

The customer asks “How do we move forward?”

Each side needs to win

 Sales team shows how both can achieve success

“That’s too expensive”

The cost of making the wrong decision is too high

 “I know what I need to achieve” 

“I know how to achieve it”

Give away to move forward

Exchange for mutual gain

Loose structure 

Clear structure 

Other pages you may find useful:

Foundation Sales Training

Account Management

If you would prefer to book a Sales Training Workshop for an individual rather than an in-house training course for an entire team you’ll find everything you need over at our Open Sales Training Workshop Page by following this link – or fill in the form below and we’ll be in touch as soon as one of our trainers is free.

Contact Us