I cannot put into words how much I dislike the average, sales trainer taught elevator speech. Until recently I couldn’t quite put my finger on the real reason why, I just knew they didn’t work. Should someone approach – or …

I’m Begging You – Ditch that Elevator Speech for Something More Effective Read more »

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When salespeople ask to be put on advanced sales training, it’s worth enquiring about their desired outcome. Do they want to advance what they’re already doing or are they trying to become better by changing something fundamental? Other disciplines don’t …

Sales Training – Do You Want Better or Advanced? Read more »

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If you are anonymously trying to reach your customers on mass with the wonders of e-mail and mailing lists, do me a favour and leave me out. I know you’re only doing your best; you’ve just been thrown into an …

How to “Auto-Magically” Personalise Your Email Campaigns Read more »

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Sales meetings are an absolute dream when everything’s going well. But if you’ve ever managed a team who started to fall behind on their promises or began to miss targets – you’ll recognise the smoke screen of well worn (and often recurring) excuses in a …

6 Excuses Salespeople Really Need to Stop Using Read more »

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