Masterclass Early Bird 60% Discount – Ends Friday
2 Day Business Development Masterclass – Grab the 60% Discounted Places
Advertised Price: £768 per person
Early Bird Offer Price: £256 per person
The 2-day masterclass for sales professionals who want to uncover more opportunities, close more new business and help buyers to make great buying decisions – without pressure, pushiness, or presentation decks full of useless fillers.
Trusted by high-performing field sales teams in sectors where expertise matters and relationships drive results – and available to you now for a limited time with a 60% reduction off the advertised price.
You can book your place at this heavily discounted rate for any of the following masterclasses:
📍 Birmingham – 12th & 13th November
📍 Bristol – 19th & 20th November
📍 Manchester – 26th & 27th November
📍 Glasgow – 21st & 22nd January 2026
📍 London – 25th & 26th February 2026
Advertised Price: £768 per person
Early Bird Offer Price: £256 per person
Each masterclass is in-person, practical, and built for people tasked with finding new business and want better results – without having to compromise their personal style or professionalism reputation.
What You’ll Leave With
This isn’t about filling your notebook with clever quotes or walking away with another sales acronym you’ll never use.
It’s about practical, field-tested approaches that work when the pressure’s on – and when the buyer’s not playing ball.
By the end of the two days, you’ll leave with:
- A clear framework for moving every deal forward – or out
- Better ways to start meaningful conversations with the right people
- Tools to qualify without sounding robotic – and without wasting time
- Practical language for discussing value, price, and next steps
- A way to follow up that doesn’t sound desperate
- And the confidence to take more control of your pipeline – without turning into someone you’d never buy from
This is the kind of training people actually use.
(And tell their team about the moment they get back.)
Advertised Price: £768 per person
Early Bird Offer Price: £256 per person
Who This Masterclass Is For
- Field-based sales professionals working in complex, high-value B2B environments
- Salespeople who want to improve conversion rates without feeling pushy or scripted
- Account managers who want to turn relationships into results
- Business development teams who need to prospect with clarity and confidence
- Sales leaders looking to give new starters a strong foundation – or give experienced team members a sharp, practical reset
- Anyone who values practical, live training in a small-group setting — not generic theory or canned techniques
What Others Are Saying
“Great content in a relaxed environment, one of the best sales courses I’ve attended – highly recommended”
Nick Simister: Head of Sales – Avoira Voice and IT Services
“A very thought provoking couple of days with some practical, real world ‘take-aways’ that I am not sure would have come across so profoundly in another learning environment.”
Alex Timney: GEN3 -Technical Sales Manager
“I recently had the opportunity to attend a two-day sales course led by Chris. His ability to translate vast knowledge and experience into simple, understandable strategies has transformed my approach to sales and prospecting. I would highly recommend to anyone looking to enhance their sales skills with practical, impactful guidance.”
Svetoslav Manolev: Regional Sales Manager – Berkmann Wine Cellars
“The workshop was amazing! Delivered in a way that helps you understand, have light bulb moments and genuinely make you feel invincible. I highly recommend training with Chris Murray.”
Emma Moore: Head of Business Development – PHS Group
Ready to Join Us?
If you’re looking for a practical, honest approach to business development – and a sales environment that respects both the buyer and the seller – this masterclass is exactly what you’ve been waiting for.
Advertised Price: £768 per person
Early Bird Offer Price: £256 per person
Meet Your Course Leader: Chris Murray
Prepare to be guided by Chris Murray, the visionary force behind the Lucrum House Group – one of the UK’s most innovative training and development organisations.
Chris is not just a seasoned business coach; he’s an inspirational speaker and acclaimed author. With an impressive track record of delivering impactful training workshops and keynote speeches worldwide,
Chris has empowered countless individuals and businesses to achieve unprecedented sales success.
Chris’s bestselling books, including “Selling with EASE,” “The Extremely Successful Salesman’s Club,” and his latest release, “Five Point Prospecting,” have become industry benchmarks.
He was hailed as ‘The World’s Number One Sales Coach’ by the Sales Innovation Expo and featured in LinkedIn’s Top 40 ‘Global Sales Experts to Follow’ list. His expertise has attracted a diverse international client base, including renowned organisations such as Aggreko, SKY, Pearson, Poggenpohl and Carlsberg.
Chris’s passion lies in nurturing businesses and sales teams, ensuring they not only meet but exceed their sales targets.
His valuable contributions to esteemed publications such as CNBC.com, Entrepreneur, and The Huffington Post have cemented his status as a thought leader in the sales domain.
About Lucrum House Group
Lucrum House Group stands at the forefront of innovative training and development organisations in the UK. Our core philosophy revolves around delivering sales, management, and customer service training that genuinely works – no theories, no guesswork, just tangible results.
With a rich history of transforming businesses into sales powerhouses, the Lucrum House Group is your trusted partner in achieving unprecedented sales success.