Why the Next Sale Matters More than this One
You may be aware that in advertising copy the idea of the first line is to get you to read the second. Well, here’s my sales version and if you adopt this mind-set it can have a huge impact on …
Tag: Varda Kreuz
How to “Auto-Magically” Personalise Your Email Campaigns
If you are anonymously trying to reach your customers on mass with the wonders of e-mail and mailing lists, do me a favour and leave me out. I know you’re only doing your best; you’ve just been thrown into an …
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Can You Guarantee a Win in Sales?
“You treat a disease – you win / you lose. You treat a person – I’ll guarantee you’ll win.” Patch Adams (Robin Williams) Two phrases you may have heard me use before; “When a customer walks into a DIY store …