The Sales Leadership Half Day Masterclass

Leading a Field Sales Team Can Be a Tough Job!

So this is a half-day, in-person masterclass for managers who need to coach more, firefight less, and lead a team that doesn’t just stay busy – but hits target.

Managing a field-based sales team is one of the toughest gigs in the business.

You’re expected to keep everyone motivated, on message, and on track – often without seeing them for days at a time.

Meanwhile, you’re juggling boardroom pressure, shifting priorities, CRM nonsense, and all the other curveballs a day in sales throws at you.

This short, focused masterclass is designed to give you the practical tools, mindset, and frameworks that high-performing leaders use to create real, repeatable results in the field.

WHAT YOU’LL LEAVE WITH

In just half a day, you’ll leave with:

  • A proven structure for 1:1s and field visits that drive actual behaviour change – not just tick boxes.
  • A smarter way to track performance, spot risk, and manage up – without wrestling bad data out of your CRM.
  • Coaching questions that help your team think – not wait for instructions.
  • A way to diagnose what’s really holding salespeople back – and how to fix it.
  • A practical model for managing time, focus and pressure across a team who rarely sit still.

You won’t get theory.
You won’t get role play.
You’ll get tools that work in the real world – and the clarity to apply them the moment you get back to the office.

Who This Is For (and who won’t enjoy it)

This session is designed for sales managers and team leaders who:

  • Are responsible for field-based, business-to-business sales teams
  • Need to coach their team without micromanaging
  • Are juggling recruitment, forecasting, pipeline reviews, and 1-to-1s – with little support
  • Want a structure that helps drive consistency, without killing initiative
  • Know they need more than dashboards, call stats, and CRM notes to lead effectively

It’s especially useful for managers who’ve come up through the ranks and now need to lead the team – not just sell alongside them.

It’s probably not for you if:

🚫 You’re managing a 100% inbound or transactional sales team
🚫 You’re looking for a generic “leadership” day with fire-walking and vision boards
🚫 You want something theoretical or simply designed to fill a CPD quota
🚫 You think the team just needs to be told to “work harder”

This masterclass is practical, direct, and built for managers who want to bring out the best in their team – without burning out in the process.

What Makes This Different?

This isn’t about theories from a textbook or one-size-fits-all leadership models.

Instead, we focus on what actually works in the field – practical tools, real examples, and usable language that experienced sales managers can immediately apply with their teams.

You won’t be talked down to.
You won’t be asked to “tap into your inner wolf.”
And you won’t walk out wondering what to do next.

You’ll leave with the clarity, language and structure to:

  • Coach more effectively — even when time’s tight
  • Set direction without micro-managing
  • Know where your team really are (not just what the CRM says)
  • Guide your salespeople to better decisions – not just more activity

What Sales Leaders Say

“Sales Management explained in a simple, thoughtful, and relaxed way while challenging misconceptions you’ve carried for years.” – Trevor Campbell, Sales Manager – Ultratape

“Brilliant for me and such a recommended day for anybody who either manages a team or is looking for that next step into People Management.” – Neil Upton, Key Account Manager – Carlsberg Marston’s Brewing Company

“A whole new outlook on how to motivate and achieve targets. Chris knows his stuff, if you haven’t booked in already, get it done.” – Jamie O’Neill, New Business Manager – Atlantic Capital Markets

Where You’ll Find Us Next

This masterclass runs as a focused, small-group session – to make sure every manager gets the chance to ask, reflect, and apply the content to their real-world team.

If you’re leading a sales team and want to bring more structure, consistency, and clarity to how they sell – this session is built for you.

Thursday, 30th October 2025

Manchester City Centre (13.30 – 16.45)

Masterclass Delegate Rate: £294

 

 

 

 

Trusted by Sales Teams Across the UK
From household names to industry specialists – here are just a few of the companies who’ve sent their teams on our masterclasses.