Dublin Sales Leadership Masterclass – Early Bird

📍 Dublin : Tuesday, 16th June. 2026

Leading a Field Sales Team Can Be a Tough Job!

So we’ve put together this half-day, in-person masterclass for managers who need to coach more, firefight less, and lead a team that doesn’t just stay busy – but hits the targets that you set them – on a regular basis.

And early bird places are available to you now with a 25% reduction off the advertised price.

Masterclass Delegate Rate: €294 €222

Grab Your Heavily Discounted Places Before 27th February

Tuesday, 16th June, 2026

Dublin (12.00 – 16.45)

Managing a field-based sales team is one of the toughest gigs in the business.

You’re expected to keep everyone motivated, on message, and on track – often without seeing them for days at a time.

Meanwhile, you’re juggling boardroom pressure, shifting priorities, grappling with forecasts, and all the other curveballs a day in team management throws at you.

This short, focused masterclass is designed to give you the practical tools, mindset, and frameworks that high-performing leaders use to create real, repeatable results while managing a commercial team of intelligent individuals.

WHAT YOU’LL LEAVE WITH

In just half a day, you’ll leave with:

• A proven structure for 1:1s and reviews that drive actual behaviour change – not just tick boxes.
• Coaching questions that help your team think like entrepreneurial business people – rather than wait for instructions.
• A way to diagnose the roadblocks that are really holding your people back – and how to clear the way for them.
• A practical model for managing time, focus and pressure across a team who have a target to hit.

• You won’t get theory.
• You won’t get role play.
• You’ll get tools that work in the real world – and the clarity to apply them the moment you leave the room.

Who This Is For (and who won’t enjoy it)

This session is designed for managers and team leaders who:

• Are responsible for a commercial, target driven team
• Need to coach their team without micromanaging
• Are juggling recruitment, forecasting, reviews, and 1-to-1s – with little support
• Want a structure that helps drive consistency, without killing initiative

It’s especially useful for managers who’ve come up through the ranks and now need to lead the team – not just be seen as someone who once worked alongside them.

It’s probably not for you if:

🚫 You manage a 100% inbound or transactional team
🚫 You’re looking for a generic “leadership” day that just ticks boxes
🚫 You want something theoretical or need hype rather than reality
🚫 You think the team just needs to be told to “work harder”

This masterclass is practical, direct, and built for managers who want to bring out the best in their team – without burning out in the process.

What Makes This Different?

This isn’t about theories from a textbook or one-size-fits-all leadership models.

Instead, we focus on what actually works in the field – practical tools, real examples, and usable language that experienced sales managers can immediately apply with their teams.

• You won’t be talked down to.
• You won’t be asked to “tap into your inner wolf.”
• And you won’t walk out wondering what to do next.

You’ll leave with the clarity, language and structure to:

• Coach more effectively – even when time’s tight
• Set direction without micro-managing
• Know where your team really are up to (not just what the report says)
• Guide your people to grow the business – not add to the busyness

What Sales Leaders Say

“Sales Management explained in a simple, thoughtful, and relaxed way while challenging misconceptions you’ve carried for years.” – Trevor Campbell, Sales Manager – Ultratape

“Brilliant for me and such a recommended day for anybody who either manages a team or is looking for that next step into People Management.” – Neil Upton, Key Account Manager – Carlsberg Marston’s Brewing Company

“A whole new outlook on how to motivate and achieve targets. Chris knows his stuff, if you haven’t booked in already, get it done.” – Jamie O’Neill, New Business Manager – Atlantic Capital Markets

About Chris Murray and Lucrum House Group

Your masterclass will be led by Chris Murray, an acclaimed international speaker, author, and business coach.

Hailed by the Sales Innovation Expo as ‘The World’s Number One Sales Coach,’ Chris has empowered global businesses like Aggreko, SKY, Pearson, and Carlsberg with his expertise.

His bestselling books, including Selling with EASE and The Extremely Successful Salesman’s Club, have inspired professionals worldwide.

Lucrum House Group, a trailblazing training and development organisation, stands as the driving force behind this masterclass. Specialising in tailored and bespoke programs, we provide comprehensive business solutions rooted in real-world applicability.