Sales Leadership Training for Specialist B2B Teams

Practical sales leadership training designed for specialist B2B environments where relationships matter, accountability matters and commercial performance depends on the quality of leadership.

Most new sales managers aren’t afraid of taking on the responsibility. But they know they’re stepping into territory they’ve never had to navigate before.

Many sales managers find themselves responsible for targets, forecasts and team performance without ever having been properly trained to lead.

Over time, predictable problems start to appear.

  • Difficult conversations get delayed.
  • Accountability becomes inconsistent.
  • Stronger personalities demand more attention than quieter ones.
  • Managers spend too much time firefighting and not enough time leading.
  • And teams become so busy they lose sight of what could actually move the business forward.

Sales leadership is a skill in its own right.

Most sales managers are promoted because they were successful salespeople.

But helping other people succeed requires a different set of skills.

The ability to coach, motivate, challenge, develop and hold people accountable doesn’t appear automatically with a promotion or a new job title.

That’s where practical leadership training can help.

Trusted by sales leaders for over 15 years

From first-time sales managers to experienced commercial leaders – with businesses including PHS Group, Carlsberg, Liberty Wines, Timothy Taylor & Co., DPDgroup – many returning to send the next generation through the same workshop.

How would you like to develop your sales leaders?

The Sales Leadership Masterclasses

Designed for individual sales managers and commercial leaders looking to develop their leadership skills in a practical small-group environment.

View Sales Leadership Masterclasses Here

In-House Leadership Training

For businesses looking to develop multiple sales managers, team leaders or future leaders within the same organisation.

Programmes can be tailored around your leadership challenges, management structure and commercial objectives.

Talk to Chris Murray about in-house leadership training

Talk to Chris Murray Here

What sales leaders say

“I went to the FAME Sales Management Workshop last week after months of putting it off. I would thoroughly recommend this course – I wished I had gone a lot sooner.
Sales Management explained in a simple, thoughtful and relaxed way while challenging misconceptions you’ve carried for years.
Don’t put it off any longer. Go to one of Chris’s workshops now. A day well spent.”

Trevor Campbell
Sales Manager, Ultratape

“It was my second time attending Chris’ masterclasses, and I can honestly say that each time I leave with so many useful tips that I can immediately put into practice.”

Ernesta Singleton
Director of London and South East Sales, Liberty Wines Ltd

Whether you’re exploring a masterclass place for yourself or leadership development for a wider team, you’re welcome to arrange a conversation with Chris.

Talk to Chris Murray Here