Is Your Company Culture Pirate Ship or Battleship?

In my experience, sales teams appear to fall into two camps – Battleships and Pirate ships.

Ship wheelhouse-456838_1280

Battleships are usually (but not always) attached to large corporate affairs, where the marketing department produces most of the presentations and sales material, budgets are put in place and then dutifully spent (whether they have any meaningful effect or not) and where most of the sales team brags about its portfolio of brands rather than its recent, personal achievement.

Pirate ships are dripping with entrepreneurialism.

Everybody on a Pirate ship knows that you need to be constantly one step ahead of those chasing you (or one step closer to those you’re trying to catch), everybody aboard feels a duty to the captain and the ship, everyone realises they have to play their part or get out of the way.

Pirate ships aren’t all small, faceless or youthful – think Apple, Virgin, Amstrad, The Caudwell Group – but everyone on board knows the difference between value and cost, and everyone is driven to make a difference.

Sometimes Battleship people join Pirate ships (never their first choice – something’s usually gone terribly wrong with their careers). They sit in the first couple of sales meetings looking forward to teaching the savages the way of the corporate.

But after a couple of months the pace is too quick for them, the requirement for free thinking, entrepreneurialism and genuine business growth is all a bit of a shock. Due to the fact that there is usually some real selling to be done, they never last all that long.

I’ve found that most true Pirates secretly long to be seen as Battleship material, so they send out CV’s and attend interview after interview.

Should they be lucky enough to be chosen by the great and the good, they arrive on their first day to find life is sooo bureaucratic and slow. There’s no room for change or exciting ideas, no one really wants to save money or create anything meaningful – and when – by their own steam and strength of purpose they actually make a half decent splash – it just gets lost in the massive waves and wake left by the unstoppable Leviathan they’ve joined.

Some decide to stay, some eventually return to a life of adventure on the open seas – but they can do what they want, they have the skills to do whatever makes them happy.

So are you Battleship or Pirate Ship?

Here’s how to recognise which one you’re working for;

  • Battleship captains hire people that look and act like them, Pirate ship captains hire people to get the job done.
  • Battleships hold inquiries and deliver reports. Pirate ships demand action, resolution and continued movement.
  • Battleships have a routine to follow, Pirate ships can sail to the island where the treasure’s buried whenever they like.
  • If you have an opinion on a battleship you need someone’s permission to deliver it, whereas people who raise their voice on a Pirate ship have something important to say
  • Battleship personnel treat training and development like a tick box exercise, Pirate ships train to achieve or to solve a problem.
  • Battleships have regular meetings because that’s what they’ve always done, Pirate ships drop anchor only when they need to.
  • Battleship crews spend their evenings congratulating each other over dinner and expensive claret, paid for with somebody else’s money.
  • Pirates spend their time drawing new maps, discovering uncharted waters, relishing true freedom and creating their own fortunes.

* Mediocre salespeople on Pirate ships get shown the plank, on Battle ships they get promoted into management


Interested in finding out more?

Our Sales Training          Our Management Training         Get in Touch

If you would like to discuss how we can help to develop your team, email us now on, give us a call on 0844 293 9777 – or follow this link to find out a little more about our courses and workshops.

If you were looking to book a training workshop for an individual rather than an in-house training course for an entire team you’ll find everything you need over at our Open Workshops Page by following this link.

Posted in Sales Management, Sales Team Culture Tagged with: , , , , ,